Creative Strategist

Sfumato India Pvt. Ltd.; Rajkot; On-site; INR 500,000 - 900,000; Full time

Job summary

Sfumato India Pvt. Ltd. is seeking a creative content strategist to lead monthly content planning, campaign calendars, and AI-driven storytelling across multiple brands. You will research trends, collaborate with writers and video specialists, and shape campaigns that resonate with audiences on social platforms.

You will translate client objectives into compelling content plans, brief design teams, and help present ideas to clients while tracking KPIs to optimize results.

Qualifications

• Experience in branding or advertising agencies.
• Understanding of Meta Ads and paid promotions.
• Basic design sense to brief creative teams clearly.
• Comfort in client-facing discussions.
• Strong grip on social media platforms (IG, LinkedIn, YouTube).
• Ability to translate business objectives into creative content plans.
• Good understanding of AI tools for content creation.
• Excellent communication in English and Hindi preferred.
• Natural storyteller who can think visually, socially and strategically.

Responsibilities

• Develop monthly content strategies and campaign calendars for brands.
• Research industry trends, competitors, and audience insights to shape creative direction.
• Collaborate with content writer and video specialist to conceptualize and execute campaigns.
• Ideate AI-driven content ideas (image, video, motion graphics) for storytelling.
• Work on catalogue strategy and product storytelling for multiple brands.
• Track campaign KPIs (engagement, reach, conversions) and refine strategies.
• Support client-servicing team in presenting strategies and campaign ideas.

Skills

Branding exposure

Client communication

Social media strategy

AI content ideation

Tools

Meta Ads

Job description

Key Responsibilities

• Develop monthly content strategies & campaign calendars for brands.


• Research industry trends, competitors, and audience insights to shape creative direction.


• Collaborate with content writer & video specialist to conceptualize & execute campaigns.


• Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.


• Work on catalogue strategy & product storytelling for multiple brands.


• Track campaign KPIs (engagement, reach, conversions) and refine strategies.


• Support client-servicing team in presenting strategies and campaign ideas.

Requirements

• Exposure to branding or advertising agencies.


• Understanding of Meta Ads / Paid promotions.


• Basic design sense to brief creative teams better.


• Comfort in client-facing discussions.


• Strong grip on social media platforms, formats & trends (Instagram, LinkedIn, YouTube).


• Ability to translate business objectives into creative content plans.


• Good understanding of AI tools for content creation.


• Excellent communication (English + Hindi preferred).


• A natural storyteller who can think visually, socially, and strategically.