Creative Content Director/Head/Lead

Scrubsy; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Scrubsy, India's leading foam-based household cleaner brand, seeks a hands-on Creative Content Director/Head/Lead to own end-to-end content strategy, production, and operations across our brand portfolio. You will build repeatable systems for high-volume content at scale and lead campaigns and social content with a performance lens.

The role requires strong content operations, AI-enabled workflows, and a keen eye for quality to maintain consistent brand voice across web, social, and product

Qualifications

• Experience in content production or creative direction.
• Proven experience running high-volume content pipelines in D2C, e-commerce, fashion/beauty, or digital-first environments.
• Track record of building scalable content systems and reducing production timelines through tooling changes.
• Experience managing external vendor/agency relationships.
• Hands-on experience with AI-driven content tools and workflows.
• Strong communication and stakeholder management across cross-functional teams.

Responsibilities

• Own end-to-end content production for campaign and social—from concept and briefing to shoot, post-production, and QA.
• Build and run high-volume content pipelines without sacrificing consistency or quality.
• Develop scalable content systems and visual frameworks that work across formats.
• Own the content calendar and ensure on-time delivery against targets.
• Introduce and run AI-led content workflows to cut production time and cost.
• Set up QA and governance so AI-assisted content meets brand standards.

Skills

Content production

Creative direction

High-volume content pipelines

AI-driven content tools

Brand storytelling

Stakeholder management

Adobe Creative Suite

Data-driven content decisions

Tools

Adobe Creative Suite

AI content tools

Meta dashboards

Job description

Role

Creative Content Director/Head/Lead

Reporting to

CMO

About Us

Scrubsy is India’s #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We’re a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we’re building the team that is passionate!

Brief

We are looking for a hands-on Creative Content Director/Head/Lead to own end-to-end content strategy, production, and operations across our brand portfolio. The ideal candidate has run high-volume content engines — campaign, and social — at scale, and knows how to build repeatable systems (not just one-off creative) that keep quality consistent as output grows. This role requires strong content operations chops, experience integrating AI into content pipelines, and enough of a performance lens to know which content actually moves the needle.

Key Responsibilities

Content Strategy & Production at Scale

• Own end-to-end content production for campaign, and social — from concept and briefing to shoot, post-production, and final QA
• Build and run high-volume content pipelines without compromising consistency or quality
• Develop scalable content systems and visual frameworks that work across formats
• Own the content calendar and ensure on-time delivery against daily/weekly/monthly targets

AI-Driven Content Operations

• Introduce and run AI-led content workflows (image generation, editing, tagging, automation) to cut production time and cost
• Continuously identify tools and process changes that improve turnaround time, throughput, and output quality
• Set up QA and governance so AI-assisted content still meets brand and quality standards

Brand Storytelling & Visual Identity

• Ensure consistent brand voice, visual identity, and storytelling across web, social, etc.
• Translate brand and campaign briefs into visual references, theme boards, and creative direction for on-set teams

Production & Vendor Management

• Plan and execute photo/video shoots that deliver against project goals and timelines
• Manage and scale relationships with external vendors, photographers, studios, and production partners on need basis
• Troubleshoot on-set and production issues in real time, balancing quality against deadlines

Performance Feedback Loop

• Use engagement, CTR, CVR, and conversion data to decide what content gets produced next
• Partner with performance marketing to understand what's working and adjust content strategy accordingly
• Report on content output, efficiency gains, and business impact to leadership

What We Are Looking For

Mandatory Requirement

• Experience in content production or creative direction
• Proven experience running high-volume content pipelines in D2C, e-commerce, fashion/beauty, or digital-first environments
• Track record of building scalable content systems and cutting production timelines through process/tooling changes
• Experience managing external vendor/agency relationships
• Hands-on experience with AI-driven content tools and workflows
• Strong communication and stakeholder management skills across cross-functional teams

Additional Requirement

• Comfortable working with data: can read a Meta dashboard and translate CPP/ROAS into content decisions
• Proficiency with the Adobe Creative Suite and/or equivalent design/production tools will be added advantage

Who You Are

• Insightful - you understand what customers care about and turn those insights into meaningful content
• Adaptable - you can shift tone, format, and strategy based on platform and audience needs
• Ownership Driven - you proactively push work forward without constant follow-ups
• Detail Oriented - you care about clarity, consistency, and quality