Senior Manager- Content Marketing

Wellbeing Nutrition; Gurugram District; Sur place; INR 1 800 000 - 4 600 000; Plein temps

Avantages offerts par ce poste

Collaborative culture

Growth opportunities

Creative environment

Résumé du poste

Wellbeing Nutrition is seeking a Sr Manager- Content Marketing to lead a high-performing team of content marketers. You will drive performance-focused content across Google, META, marketplaces, and retention channels, and steer your team to optimize ROAS through rigorous testing and data-driven decisions.

You will define KPIs, report MoM, collaborate with brand managers, creatives, and video editors to sharpen storytelling, and adapt quickly to shifting priorities while maintaining quality

Qualifications

• 9-11 years of proven experience in digital marketing content across Google, YT, influencer & UGC content, emailers, WhatsApp, marketplaces
• Portfolio showing impact-driven campaigns with category upticks
• Experience guiding a team with clarity, creativity, and speed across multiple formats and platforms

Responsabilités

• Guide a team of content marketers with an extensive study of categories, competitors, and drive better storytelling in the top, middle, and bottom funnel content
• Define KPIs for each platform, track, and report them MoM
• Create and monitor SOPs for cross-functional flow of assets ahead of time, whether it’s BAU, specific sale periods, or seasonal pushes on marketplaces
• Collaborate with cross-functional teams to align messaging with campaign goals
• Adapt quickly to shifting priorities and tight deadlines while maintaining high-quality output
• Continuously test and refine messaging based on performance metrics and user behaviour

Connaissances

Content marketing

A/B testing

Data analysis

Team leadership

KPIs tracking

Cross-functional collaboration

Digital metrics

Performance marketing

Outils

Google Ads

YouTube

Influencer content

UGC content

Email marketing

WhatsApp marketing

Description du poste

We’re looking for a skilled and agile Sr Manager- Content Marketing with proven experience in performance-driven content and a strong understanding of digital metrics. In this role, you'll be leading a team of extremely capable content marketers who can convert consumers for the categories they own. Your job is to track competitors, relevant metrics, upcoming content formats across META, Google, marketplaces, Q-Com & Retention channels (whatsapp, emailers, push, messages) and guide your team to make better content decisions. Expect to dive deep into A/B testing, work with brand managers to understand the category dynamics, make consumer calls to understand their core pain points, work with creative directors, video editors, and content writers to improve brand storytelling across the content funnel and impact ROAS.

About Us:

Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.

Responsibilities:

• Guide a team of content marketers with an extensive study of categories, competitors, and drive better storytelling in the top, middle, and bottom funnel content
• Define KPIs for each platform, track, and report them MoM
• Create and monitor SOPs for cross-functional flow of assets ahead of time, whether it’s BAU, specific sale periods, or seasonal pushes on marketplaces.
• Collaborate with cross-functional teams to align messaging with campaign goals
• Adapt quickly to shifting priorities and tight deadlines while maintaining high-quality output
• Continuously test and refine messaging based on performance metrics and user behaviour

Requirements:

• 9-11 years of proven experience in digital marketing content covering Google, YT, influencer & UGC content, emailers, whatsapp, marketplaces, and qcom with focus on formats that nudges audiences to click, enagage, and convert
• A work portfolio that showcases impact-driven campaigns with clear category upticks
• Proven experience in guiding a team with clarity, creativity, and speed across multiple formats and platforms
• Strong data analysis skill with focus on consumer and platform trends
• Strong MoM reporting skill to create visibility within the organisation

What We Offer:

• A collaborative, fast-paced environment where great ideas thrive
• Opportunities to grow and take on new challenges as part of a scaling team
• A culture that values creativity, strategic thinking, and strong execution

If you’re a result-oriented team lead who loves the challenge of blending creativity with performance, we’d love to hear from you.