Assistant Manager

Transport Corporation Of India; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Transport Corporation Of India seeks a Digital Marketing Manager to elevate our brand across digital channels and drive qualified leads in the B2B logistics space.

You will manage social media and performance marketing, oversee content creation, and collaborate with agencies to deliver integrated campaigns that maximize ROI and brand impact. A data-driven approach is essential for continuous optimization and growth.

Qualifications

• Bachelor's degree in Marketing, Communication, or a related field.
• 5–7 years of experience in Content Creation, Digital Marketing, Social Media management.
• B2B Marketing experience preferred in logistics or related sectors.
• Strong analytical skills and data-driven decision making.
• Ability to lead agency collaborations and implement integrated marketing.

Responsibilities

• Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
• Plan and execute digital marketing campaigns to drive traffic, leads, and customer acquisition.
• Manage paid advertising campaigns across channels, optimizing ROI.
• Create compelling content for blogs, newsletters, and digital platforms.

Skills

Social Media Management

Performance Marketing

Content Creation

SEO & SEM

Data Analytics

AI Tools Integration

Email Marketing

Community Engagement

Agency Collaboration

Integrated Marketing

Brand Management

Mobile Marketing

Multimedia Content Creation

Legal & Ethical Compliance

Continuous Learning

Education

Bachelor's degree in Marketing, Communication, or related field

Tools

Google Analytics

Google Ads

LinkedIn Ads

Facebook Ads

Job description

Job Purpose

To employ a high quality Digital Marketing Manager with social media management and performance

marketing experience to strategically position the organization in the market, enhance brand visibility, drive

customer acquisition, and leverage data-driven approaches for sustained success in the competitive B2B

logistics sector.

• Brand Visibility and Engagement: Drive the organization's brand visibility across digital channels,

enhancing engagement with the target audience through strategic social media management.

• Customer Acquisition and Lead Generation: Execute digital marketing campaigns to efficiently

acquire customers and generate leads, leveraging performance marketing expertise to optimize ROI

and conversion rates.

• Competitive Edge: Gain a competitive edge in the B2B logistics industry by employing a Digital

Marketing Manager with a focus on performance marketing, ensuring a data-driven approach to

outperform competitors.

• Content Excellence: Elevate content creation standards to communicate the organization value

proposition effectively, utilizing both social media and performance marketing channels for optimal

reach and impact.

• Analytics-Driven Decision Making: Utilize analytics and performance metrics to make informed

decisions, implementing course corrections to enhance marketing strategies and overall brand

performance.

• Integrated Marketing Approach: Foster an integrated marketing approach by combining social

media management and performance marketing, ensuring alignment with organizational goals and

a cohesive brand presence.

• Adaptation to Industry Trends: Stay ahead in the dynamic landscape of B2B logistics by employing

a Digital Marketing Manager who not only understands social media trends but also adapts

performance marketing strategies to evolving industry dynamics.

• Efficient Resource Utilization: Optimize marketing resources by having a specialist who can manage

both organic and paid aspects of digital marketing, ensuring cost-effectiveness and maximizing the

impact of marketing budgets.

• AI Integration: Leverage the knowledge of AI tools to enhance marketing efficiency, automate

processes, and implement cutting-edge technologies for personalized and data-driven marketing

strategies.

Key Responsibilities & Deliverables/outcomes

Social Media

• Management • Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.
• Create and curate engaging content for various social media platforms.
• Monitor social media trends, track competitors, and adapt strategies accordingly.
• Manage social media accounts, including scheduling posts and responding to comments/messages.

Digital Marketing Manager

• Plan and execute digital marketing campaigns to drive traffic, leads, and customer acquisition.
• Utilize SEO strategies to optimize online content and improve search engine rankings.
• Collaborate with cross-functional teams to ensure consistency in brand messaging across digital channels.
• Analyze key performance indicators (KPIs) to assess campaign success and make data-driven adjustments.

Performance Marketing

• Develop and execute performance marketing strategies to drive efficient customer acquisition.
• Manage paid advertising campaigns across various channels, optimizing for ROI.
• Implement A/B testing and analyze performance metrics to refine marketing approaches.

Content Creation

• Develop compelling and relevant content for blogs, newsletters, and other digital platforms.
• Work closely with design teams to create visually appealing graphics and multimedia content.

Community Engagement

• Foster relationships with industry influencers, partners, and customers to amplify brand reach.
• Actively participate in relevant online communities and forums to build a positive brand presence.

Analytics, Course Correction, & Brand Score Improvement

• Monitor and analyze social media, performance of digital marketing efforts on daily basis.
• Provide regular reports with insights and recommendations for optimization.
• Implement course correction strategies based on data insights to improve brand performance.
• Continuously assess and enhance brand scores through targeted marketing initiatives.
• Measurable Impact: Enable the organization to measure the impact of its digital marketing efforts through quantifiable metrics, ensuring a clear understanding of the return on investment and continuous improvement. • Insourcing to Reduce Cost: multiple odd-jobs currently being outsourced to Agencies at a higher cost. • Lead Management: Improving the quality of Digital Leads and contribution to the business with improved RoAS.

Key Responsibilities Deliverables/outcomes

Agency Management

• Collaborate with external agencies for advertising, content creation, and other marketing initiatives.
• Ensure agencies adhere to timelines, budgets, and deliver high-quality work.

Essential Skills required in Candidate (Functional)

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven 5 to 7 Year experience in Content Creation, Design, Digital Marketing, Social Media

Management & Performance Marketing preferably in B2B Marketing.

• Social Media Management: In-depth knowledge of major social media platforms (e.g., LinkedIn, Twitter, Facebook) with the ability to develop and execute effective strategies for brand presence, engagement, Social Listening and lead generation.

• Performance Marketing: Expertise in performance marketing channels, including paid advertising (Google Ads, LinkedIn Ads, etc.), with a focus on optimizing ROI, conversion rates, and cost-effectiveness.

• SEO and SEM: Proficient understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve online visibility, drive organic traffic, and enhance search engine rankings.

• Content Marketing: Strong understanding of content marketing principles, including content creation, distribution, and promotion to build brand authority and engage the target audience.

• Data Analytics: Proficiency in utilizing analytics tools (e.g., Google Analytics) to measure and analyze the performance of digital marketing campaigns, extracting actionable insights for continuous improvement.

• AI Tools Integration: Familiarity with AI tools and their integration into digital marketing strategies for personalization, automation, and enhanced decision-making.

• Email Marketing: Expertise in email marketing, including segmentation, A/B testing, and campaign optimization to drive engagement and nurture leads.

• Community Engagement: Experience in building and nurturing online communities, forums, and relationships with influencers to expand brand reach and foster a positive brand image.

• Agency Collaboration: Ability to effectively collaborate with external agencies for advertising, content creation, and other marketing initiatives, ensuring alignment with organizational goals.

• Integrated Marketing: Understanding of integrated marketing approaches, ensuring a cohesive brand presence across various channels and alignment with overall marketing and business objectives.

• Brand Management: Expertise in maintaining brand consistency and reputation, understanding the nuances of brand management within the context of the logistics and B2B sectors.

• Mobile Marketing: Awareness of mobile marketing strategies, considering the increasing prevalence of mobile devices in accessing digital content.

• Multimedia Content Creation: Capability to oversee the creation of multimedia content, including graphics, videos, and other visual elements, to enhance the overall impact of digital marketing campaigns.

• Legal and Ethical Compliance: Knowledge of legal and ethical considerations in digital marketing practices, ensuring compliance with regulations and maintaining ethical standards.

• Continuous Learning: Commitment to continuous learning and staying updated on emerging trends, technologies, and best practices in the field of digital marketing.

Essential Skills required in Candidate (Behavioural Skills)

• Strategic Thinker: Ability to think strategically and align digital marketing efforts with overall business goals, demonstrating a clear understanding of the organization's vision and mission.

• Analytical Mindset: Strong analytical skills to interpret data, analyze performance metrics, and make data-driven decisions for optimizing digital marketing strategies.

Reporting Relationship

GM Brand & Comm

Other Peers

This Role

Agency 1

Agency 2

Essential Skills required in Candidate (Functional)

• Adaptability: Flexibility to adapt to evolving industry trends, technological advancements, and changes in the digital marketing landscape.

• Creativity: Creative thinking to develop engaging content and innovative marketing campaigns that stand out in a competitive market.

• Collaborative Approach: Collaborative mindset with the ability to work effectively across teams, fostering cooperation between marketing, design, and other relevant departments.

• Effective Communication: Excellent written and verbal communication skills to convey ideas clearly, engage the audience, and maintain consistent messaging across various channels.

• Problem-Solving Skills: Strong problem-solving abilities to address challenges and proactively implement solutions, ensuring the smooth execution of digital marketing initiatives.

• Results-Driven: Results-oriented mindset with a focus on achieving key performance indicators and delivering measurable impact through digital marketing efforts.

• Leadership Qualities: Leadership qualities to guide and inspire a team, driving motivation and collaboration toward common marketing objectives.

• Attention to Detail: Detail-oriented approach to ensure accuracy in content creation, campaign execution, and performance analysis.

• Customer-Centric Focus: Customer-centric mindset, understanding the target audience and tailoring digital marketing strategies to meet customer needs and expectations.

• Time Management: Efficient time management skills to handle multiple tasks, meet deadlines, and ensure the timely execution of marketing campaigns.