Senior Business Development Manager (GT-Restaurants)

VRB Consumer Products Private Limited; Ludhiana; On-site; INR 900,000 - 1,500,000; Full time

Job summary

VRB Consumer Products Private Limited in Ludhiana is seeking a Senior Business Development Manager (GT-Restaurants) with 4-12 years of FMCG sales experience to drive growth in the General Trade Restaurants channel.

You will build and lead a field sales team, manage distributors, and expand key accounts—hotels, restaurants, cafés, and catering clients—by leveraging data-driven selling and strong relationship management.

Qualifications

• Graduate in any discipline; MBA in Sales & Marketing preferred.
• 4-12 years FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.

Responsibilities

• Build and maintain strong networks with hotels, restaurants, cafés, and institutional clients.
• Manage distributors/dealers and develop channel partnerships.
• Lead and manage the sales team.
• Negotiate, present, and maintain relationships with key accounts.
• Meet or exceed sales targets; set daily, weekly, monthly targets.
• Drive volume and revenue in Key accounts using data-driven selling.

Skills

Field sales

Distributor management

Team leadership

Negotiation

Presentation

Relationship building

HORECA sales

MS Excel

Data analysis

Reporting tools

Education

MBA in Sales & Marketing

Graduate degree in any discipline

Tools

MS Excel

Job description

Role: Senior Business Development Manager (GT-Restaurants)
Location: Ludhiana
Experience: 4 - 12 Years

About the GT-Restaurants Business

The General Trade Restaurants channel extends our robust General Trade distribution network, spanning over 1,000 cities, into restaurants, cafés, hotels, caterers, and other foodservice establishments. Through this channel, we offer a comprehensive portfolio of products in larger pack formats designed for high-volume professional use.

GTR serves India’s growing out-of-home consumption market while delivering products that combine quality, consistency, taste, and innovation. It is our endeavour to support thousands of independent restaurants by leveraging our nationwide distribution network to reach every standalone restaurant outlet across the length and breadth of India.

GTR also serves as an innovation partner to standalone restaurants by translating insights from our extensive retail network into emerging food, flavour, and menu trends, helping our partners stay ahead of changing consumer preferences.

Key Responsibilities:

• Strong network with hotels, restaurants, cafés, caterers, and institutional clients.
• Experience in distributor/dealer management and channel development.
• Team handling experience is mandatory.
• Excellent negotiation, presentation, and relationship management skills.
• Field sales experience in the HORECA segment is mandatory.
• Proven track record of achieving and exceeding sales targets.
• Set daily, weekly and monthly targets to bring focus into the sales cycle.
• Maximize volume and revenue in Key accounts by utilizing fact-based selling methods.

Eligibility Criteria:

• Graduate in any discipline; MBA in Sales & Marketing preferred.
• 4-12 years of FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.

Skills Required:

• Strong field sales and distributor management skills.
• Good analytical ability for sales/distribution data.
• Effective communication and team coordination.
• Proficiency in MS Excel and reporting tools.