Senior Business Development Manager (GT-Restaurants)

VRB Consumer Products PVT. LTD.; Hisar; On-site; INR 600,000 - 900,000; Full time

Job summary

VRB Consumer Products PVT. LTD. is hiring a Senior Business Development Manager (GT Restaurants) for Hisar. The role requires strong field sales experience and a proven ability to manage distributor networks and drive channel development. Travel within the assigned area is expected.

You will lead a sales team, negotiate with key accounts, and focus on achieving aggressive sales targets in the General Trade restaurant channel. MBA in Sales & Marketing is preferred.

Qualifications

• 4-12 years FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.
• MBA in Sales & Marketing preferred.

Responsibilities

• Build and maintain a strong network with hotels, restaurants, cafés, caterers, and institutions.
• Drive distributor/dealer management and channel development.
• Lead and develop the sales team; ensure targets are met.
• Negotiate, present, and manage relationships with key accounts.
• Field sales in the HORECA segment to achieve growth targets.
• Set daily, weekly and monthly targets to focus the sales cycle.
• Maximize volume and revenue in key accounts via data-driven selling.

Skills

Field sales

Distributor management

Analytical ability

Communication

Team coordination

Excel & reporting tools

Education

Bachelor's degree

MBA in Sales & Marketing

Tools

MS Excel

Job description

Role: Senior Business Development Manager (GT Restaurants)
Location: Hisar
Experience: 4 - 12 Years

About the GT-Restaurants Business

The General Trade Restaurants channel extends our robust General Trade distribution network, spanning over 1,000 cities, into restaurants, cafés, hotels, caterers, and other foodservice establishments. Through this channel, we offer a comprehensive portfolio of products in larger pack formats designed for high-volume professional use.

GTR serves India’s growing out-of-home consumption market while delivering products that combine quality, consistency, taste, and innovation. It is our endeavour to support thousands of independent restaurants by leveraging our nationwide distribution network to reach every standalone restaurant outlet across the length and breadth of India.

GTR also serves as an innovation partner to standalone restaurants by translating insights from our extensive retail network into emerging food, flavour, and menu trends, helping our partners stay ahead of changing consumer preferences.

Key Responsibilities:

• Strong network with hotels, restaurants, cafés, caterers, and institutional clients.
• Experience in distributor/dealer management and channel development.
• Team handling experience is mandatory.
• Excellent negotiation, presentation, and relationship management skills.
• Field sales experience in the HORECA segment is mandatory.
• Proven track record of achieving and exceeding sales targets.
• Set daily, weekly and monthly targets to bring focus into the sales cycle.
• Maximize volume and revenue in Key accounts by utilizing fact-based selling methods.

Eligibility Criteria:

• Graduate in any discipline; MBA in Sales & Marketing preferred.
• 4-12 years of FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.

Skills Required:

• Strong field sales and distributor management skills.
• Good analytical ability for sales/distribution data.
• Effective communication and team coordination.
• Proficiency in MS Excel and reporting tools.