Senior Business Development Manager (GT-Restaurants)

VRB Consumer Products PVT. LTD.; Jalandhar; On-site; INR 800,000 - 1,800,000; Full time

Job summary

VRB Consumer Products PVT. LTD. in Jalandhar seeks a Senior Business Development Manager (GT-Restaurants) to drive the General Trade channel for restaurants, cafés and hotels. You will lead distributor partnerships and field sales initiatives across the region.

The role demands strong negotiation, relationship building, and team leadership, with a focus on achieving sales targets and expanding the HORECA network in India.

Qualifications

• 4–12 years of FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.

Responsibilities

• Develop and maintain strong networks with hotels, restaurants, cafés, and institutional clients.
• Manage distributor/dealer relationships and channel development.
• Lead and mentor the sales team; achieve and exceed targets.
• Set daily, weekly, and monthly targets for the sales cycle.
• Maximize volume and revenue in key accounts using data-driven selling.

Skills

Field sales

Distributor management

Analytical skills

Communication

Team coordination

MS Excel

Reporting tools

Education

MBA in Sales & Marketing

Bachelor's degree

Tools

MS Excel

Reporting tools

Job description

Role: Senior Business Development Manager (GT-Restaurants)
Location: Jalandhar
Experience: 4 - 12 Years

About the GT-Restaurants Business

The General Trade Restaurants channel extends our robust General Trade distribution network, spanning over 1,000 cities, into restaurants, cafés, hotels, caterers, and other foodservice establishments. Through this channel, we offer a comprehensive portfolio of products in larger pack formats designed for high-volume professional use.

GTR serves India’s growing out-of-home consumption market while delivering products that combine quality, consistency, taste, and innovation. It is our endeavour to support thousands of independent restaurants by leveraging our nationwide distribution network to reach every standalone restaurant outlet across the length and breadth of India.

GTR also serves as an innovation partner to standalone restaurants by translating insights from our extensive retail network into emerging food, flavour, and menu trends, helping our partners stay ahead of changing consumer preferences.

Key Responsibilities:

• Strong network with hotels, restaurants, cafés, caterers, and institutional clients.
• Experience in distributor/dealer management and channel development.
• Team handling experience is mandatory.
• Excellent negotiation, presentation, and relationship management skills.
• Field sales experience in the HORECA segment is mandatory.
• Proven track record of achieving and exceeding sales targets.
• Set daily, weekly and monthly targets to bring focus into the sales cycle.
• Maximize volume and revenue in Key accounts by utilizing fact-based selling methods.

Eligibility Criteria:

• Graduate in any discipline; MBA in Sales & Marketing preferred.
• 4-12 years of FMCG retail/general trade sales experience.
• Willingness to travel extensively within the assigned area.
• Two-wheeler with valid driving license preferred.

Skills Required:

• Strong field sales and distributor management skills.
• Good analytical ability for sales/distribution data.
• Effective communication and team coordination.
• Proficiency in MS Excel and reporting tools.