Modern Trade- Delhi

Blue Star; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Blue Star is recruiting for Unit Sales at Unitary Products in Delhi. The role focuses on achieving branch Sell-In targets, forecasting demand, and ensuring flawless in-store execution.

You will lead the branch MT team, coordinate with logistics and central buying, and strengthen store-level relationships to maximize shelf share. Ideal candidates hold an MBA in Sales & Marketing with Modern Trade experience and have 4+ years of relevant experience in channel sales and market insights.

Qualifications

• MBA in Sales & Marketing with Modern Trade experience required.
• Strong channel management and field sales exposure preferred.

Responsibilities

• Achieve branch Sell-In targets as defined in the Annual Business Plan.
• Forecast branch sales and manage demand to maintain optimal inventory levels.

Skills

Sell-in targets

Sales forecasting

Store execution

Team leadership

Negotiation

Account management

Receivables management

Market intelligence

Sales analytics

Education

MBA Sales & Marketing (Modern Trade)

Job description

Job Title

Unitary Products Sales

Job Description

• Achieve Branch Sell-In Targets: Deliver the branch-level “Sell-In” targets as per the defined Annual Business Plan (ABP) by effectively managing local accounts and modern trade stores.
• Branch Sales Forecasting & Demand Planning: Ensure accurate sales forecasting and timely indenting to maintain optimum inventory levels and smooth supply chain operations at the branch.
• Store Execution & Compliance: Ensure flawless in-store execution — planogram adherence, visibility drives, merchandising, and compliance with central agreements.
• Team Management & Cross-Functional Coordination: Lead and develop the branch MT team (Key Account Executives, Promoters), and coordinate with logistics, finance, and central buying teams for smooth operations.
• Local Negotiation & Space Management: Support local negotiations with store managers for additional displays, secondary placements, and on-ground activations to maximize share of shelf.
• Account Relationship Management: Build and maintain strong working relationships with store-level buyers, floor managers, and distributor partners to resolve operational issues swiftly.
• Receivables & Claims Handling: Monitor and ensure timely collection of outstanding dues, resolve claims, damages, and settlement issues in coordination with the finance team.
• Market Intelligence & Reporting: Track competitor activities, promotions, and local market trends to provide actionable insights to the regional manager and the central MT team.
• Sales Analytics & Continuous Improvement: Regularly analyze branch sales performance, share MIS reports, and drive corrective actions to close gaps and capture new growth opportunities.
• 100% Field Job

Short Info

• Posted: 138 day(s) ago
• Qualifications: MBA Sales and Marketing Modern Trade
• Experience: 4 Years - 0 MonthsTo12 Years - 0 Months