Sales Manager-Modern Trade

Parag Milk Foods; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Parag Milk Foods in Bengaluru seeks a Sales & Business Development professional to drive modern trade sales, strengthen key accounts, and plan market expansion. You will lead field teams to achieve monthly, quarterly, and annual targets through strategic execution.

Role focuses on managing major retailers, negotiating promos, planning trade marketing activities, ensuring stock availability, and generating market intelligence to steer business decisions.

Qualifications

• Experience in modern trade sales and retail channel management
• Ability to negotiate promotions, terms, and shelf space
• Strong analytical skills to monitor ROI and market trends

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.
• Drive business growth through strategic planning and execution across modern trade channels.
• Identify opportunities to expand product listings and improve market penetration.
• Manage relationships with major modern trade retailers and negotiate commercial terms.
• Ensure timely resolution of customer concerns and operational issues.
• Plan and execute promotional activities, product launches, and in-store activations.
• Monitor promotional ROI and recommend improvement strategies.
• Ensure stock availability across outlets and coordinate with supply chain/distributors.
• Lead and coach field sales executives, merchandisers, and promoters.
• Track competitor activities and provide market insights for decisions.

Skills

Sales

Business Development

Key Account Management

Trade Marketing

Team Leadership

Market Intelligence

Job description

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for assigned modern trade accounts.
• Drive business growth through strategic planning and execution across modern trade channels.
• Identify opportunities to expand product listings and improve market penetration.

Key Account Management

• Manage relationships with major modern trade retailers such as Reliance Retail, D-Mart, More, Spar, Metro, Lulu, and other regional chains.
• Negotiate commercial terms, promotions, shelf space, and visibility initiatives with key accounts.
• Ensure timely resolution of customer concerns and operational issues.

Trade Marketing & Promotions

• Plan and execute promotional activities, product launches, and in-store activations.
• Ensure effective implementation of trade schemes and marketing campaigns.
• Monitor promotional ROI and recommend improvement strategies.

Distribution & Inventory Management

• Ensure optimum stock availability across outlets.
• Coordinate with supply chain and distributors to avoid stock shortages and improve replenishment.
• Monitor inventory levels and maintain healthy stock rotation.

Team Management

• Lead and guide field sales executives, merchandisers, and promoters.
• Monitor team performance and provide regular coaching and feedback.
• Conduct market visits to ensure execution excellence.

Market Intelligence

• Track competitor activities, pricing strategies, and promotional initiatives.
• Analyze sales trends and prepare business reports.
• Provide market insights to support strategic decision-making.