Senior Business Development Executive

Cog Culture; Gurugram District; On-site; INR 550,000 - 900,000; Full time

Job summary

Cog Culture is looking for a driven Business Development Executive to lead revenue growth across SaaS product companies and media/advertising verticals. You will identify opportunities, craft pitches, and close deals while collaborating with creative, strategy and account teams to deliver tailored solutions.

You will manage a CRM-driven pipeline, engage senior decision-makers, and develop compelling proposals to exceed monthly targets in a fast-paced agency setting that blends technology and

Qualifications

• 3+ years in Business Development, Sales, or Account Growth in a B2B setting.
• Proven track record of meeting revenue targets in client-facing roles.
• Familiarity with SaaS business models and digital advertising.

Responsibilities

• Identify and prospect new business opportunities within B2B technology, SaaS, and media/advertising sectors.
• Build and maintain a robust sales pipeline; manage leads from initial contact through to contract close using CRM tools (Salesforce, HubSpot).
• Meet and exceed monthly and quarterly revenue targets and KPIs set by leadership.
• Research market trends, competitor activity, and client needs to identify new verticals and service opportunities.
• Develop and nurture relationships with senior decision-makers, marketing leaders, and procurement teams.
• Lead compelling, insight-driven pitch presentations and proposals tailored to client business challenges.
• Collaborate with internal teams to craft bespoke media and advertising solutions that align with client objectives.
• Act as the primary point of contact for new business prospects throughout the sales cycle.
• Leverage knowledge of SaaS models, product-led growth, and digital advertising ecosystems to position agency services.
• Demonstrate proficiency in selling advertising and media solutions across programmatic, social, search, content, and OOH.
• Translate complex product narratives into clear value propositions for marketing decision-makers.

Skills

B2B Sales

Client Relationships

SaaS Knowledge

Advertising Industry

CRM Proficiency

Tools

Salesforce

HubSpot

MS Office / Google Workspace

Job description

We are looking for a driven and commercially savvy Business Development Executive to join our growing advertising agency. In this role, you will be at the forefront of our revenue expansion efforts - identifying, pursuing, and closing new B2B opportunities across SaaS product companies and media/advertising verticals. You will work cross-functionally with creative, strategy, and account management teams to craft compelling pitches and build lasting client relationships. This is an excellent opportunity for an ambitious professional with 1–3 years of experience who is eager to grow their career in a fast-paced agency environment at the intersection of technology and media.

Key Responsibilities

Business Growth & Pipeline Management

• Identify and prospect new business opportunities within B2B technology, SaaS, and media/advertising sectors through outbound outreach, networking, and industry events.
• Build and maintain a robust sales pipeline; manage leads from initial contact through to contract close using CRM tools (e.g., Salesforce, HubSpot).
• Meet and exceed monthly and quarterly revenue targets and KPIs set by the leadership team.
• Research market trends, competitor activity, and client needs to identify new verticals and service opportunities.

Client Acquisition & Relationship Building

• Develop and nurture relationships with senior decision-makers, marketing leaders, and procurement teams at target companies.
• Lead compelling, insight-driven pitch presentations and proposals tailored to client business challenges.
• Collaborate with internal teams to craft bespoke media and advertising solutions that align with client objectives.
• Act as the primary point of contact for new business prospects throughout the sales cycle.
• Leverage knowledge of SaaS business models, product-led growth, and digital advertising ecosystems to effectively position agency services.
• Demonstrate proficiency in selling advertising and media solutions - including programmatic, social, search, content, and OOH - to technology-first brands.
• Translate complex product and media narratives into clear value propositions for marketing decision-makers.

Collaboration & Internal Coordination

• Partner closely with Account Management, Strategy, and Creative teams to ensure seamless client onboarding and handoff.
• Provide market intelligence and client feedback to inform service development and gotomarket strategies.
• Prepare detailed proposals, SOW documents, and commercial agreements in line with agency pricing and positioning.
• Represent the agency at industry conferences, trade shows, and client events.

Qualifications & Requirements Essential

• 3 years + of experience in Business Development, Sales, or Account Growth - ideally within a B2B environment, advertising agency, media company, or SaaS organisation.
• Demonstrated track record of meeting or exceeding revenue targets in a client-facing role.
• Strong understanding of B2B sales processes, buyer personas, and enterprise sales cycles.
• Familiarity with SaaS business models and the digital advertising/media landscape.
• Excellent communication, negotiation, and presentation skills - both written and verbal.
• Highly organised, self-motivated, and able to manage multiple opportunities simultaneously.
• Proficient in CRM software (Salesforce, HubSpot, or similar) and MS Office / Google Workspace. Preferred
• Prior experience at an advertising agency, media house, or marketing technology company.