Brand manager Acute Care

PSS Global; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

PSS Global is seeking a Brand Manager to lead the Acute Care portfolio. You will develop and execute brand strategies, drive market share growth, and foster strong relationships with healthcare professionals. Reporting to the Group Brand Manager, you will coordinate with sales, medical, regulatory, and supply chain teams.

The role emphasizes strategic planning, market analysis, and compliant, impactful marketing programs to elevate product positioning within acute care markets.

Qualifications

• Education: Bachelor's in Marketing, Business Admin, Life Sciences, or related field; MBA preferred.
• Experience: 3–5 years in pharmaceutical marketing, acute care preferred.
• Leadership: Proven ability to develop brand strategies with cross-functional teams.

Responsibilities

• Develop and implement brand strategies and marketing plans for the Acute Care portfolio.
• Conduct market analysis to identify trends, customer needs, and competitive landscape.
• Drive brand awareness and preference among healthcare professionals, hospitals, and stakeholders.
• Plan and execute promotional activities, campaigns, and educational programs.
• Collaborate with sales, medical, regulatory, and supply chain to execute initiatives.
• Monitor brand performance metrics, market feedback, and ROI to optimize marketing.
• Manage budgets, forecasting, and resource allocation for brand activities.
• Ensure regulatory compliance in all marketing communications.
• Build and maintain relationships with key opinion leaders and industry partners.
• Stay updated on industry developments and innovations relevant to acute care.

Skills

Brand strategy

Cross-functional leadership

Market research

Data analysis

Strategic communication

Education

Bachelor's degree in Marketing, Business Administration, Life Sciences or related field

MBA preferred

Job description

\" About the Company

A growing organization focused on innovative solutions within the acute care segment, serving key healthcare markets including gynaecology, haematinics, and pediatrics. Positioned to expand market share through strategic brand development and strong healthcare professional engagement.

Position Overview

The Brand Manager role exists to lead and drive the growth of the Acute Care portfolio by developing and executing brand strategies, increasing market share, and building strong relationships with healthcare professionals. This position reports to the Group Brand Manager.

Key Responsibilities

• Develop and implement comprehensive brand strategies and marketing plans aligned with company objectives for the Acute Care portfolio.


• Conduct market analysis to identify trends, customer needs, and competitive landscape to inform strategic decisions.


• Drive brand awareness and preference among healthcare professionals, hospitals, and key stakeholders.


• Plan and execute promotional activities, campaigns, and educational programs to support product positioning.


• Collaborate with cross-functional teams including sales, medical, regulatory, and supply chain to ensure seamless execution of marketing initiatives.


• Monitor and analyze brand performance metrics, market feedback, and ROI to optimize marketing efforts.


• Manage budgets, forecasting, and resource allocation for brand activities.


• Ensure compliance with regulatory and company policies in all marketing communications and activities.


• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and industry partners.


• Stay updated on industry developments, new therapies, and innovations relevant to acute care.

Required Experience Qualifications

• Education: Bachelors degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred.


• Experience: Minimum of 3-5 years in pharmaceutical marketing, preferably in acute care products.


• Leadership: Proven track record of developing successful brand strategies and executing marketing campaigns with cross-functional collaboration.


• Technical Expertise: Strong understanding of the healthcare ecosystem, regulatory environment, and key stakeholders; proficiency in market research and data analysis tools.


• Soft Skills: Strategic thinking, excellent communication, presentation, interpersonal skills, analytical mindset, and ability to work collaboratively in a fast-paced environment.

Why Consider this Opportunity

• Lead strategic growth initiatives within a focused acute care portfolio.


• Engage directly with healthcare professionals and key opinion leaders to influence market positioning.


• Drive innovation through comprehensive brand and marketing strategies.


• Collaborate across multiple functions to deliver impactful marketing programs.


• Operate in a dynamic environment with visibility into evolving healthcare trends and therapies.