Senior Brand And Marketing Manager

Hsjb Business Solutions; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Hsjb Business Solutions in Bangalore seeks a Senior Brand Manager for India and GCC markets. You will shape brand strategy, drive launches, and manage multi-channel campaigns to strengthen market presence and drive growth.

The role requires MBA in Marketing and deep experience in consumer durables/electronics. You will lead a creative team, manage budgets, and ensure regulatory compliance across packaging and communications.

Qualifications

• MBA in Marketing or related field.
• Extensive experience in consumer durables/electronics/home appliances.
• Hands-on experience with product launches, packaging development, and marketing campaigns.

Responsibilities

• Execute brand plans and campaigns across India and GCC markets.
• Plan product launches including positioning, packaging, messaging, and promos.
• Manage brand communications across digital, social, ATL, influencer marketing, and events.
• Lead the creative team and coordinate with Art Directors, agencies, and vendors.
• Ensure creativity meets brand guidelines, quality standards, and deadlines.
• Oversee packaging artwork, approvals, and regulatory compliance.
• Manage brand assets, photography, videos, catalogues, and marketing materials.
• Coordinate with Product Development, Sales, Category, E-commerce, and Performance Marketing teams.
• Manage marketing budgets, production costs, and vendor relationships.
• Track campaign performance, turnaround times, and brand KPIs.

Skills

Brand management

Marketing execution

Team leadership

Project management

Stakeholder coordination

Education

MBA in Marketing

Job description

Urgent Opening in Consumer Appliances and Electronics Industry !!

Position:

Senior Brand Manager (India & GCC)

Location:

Bangalore

Qualification:

MBA in Marketing

Experience:

710 years of experience in brand management or marketing. At least 2 years of experience leading a brand or creative team.

Experience in consumer durables, consumer electronics, home appliances. Hands-on experience in product launches, packaging development, and marketing campaigns.

Salary:

12 LPA - 24 LPA

Key Responsibilities:

• - Execute brand plans and marketing campaigns across India and GCC markets.
• - Plan product launches, including positioning, packaging, messaging, and promotional materials.
• - Manage brand communication across digital, social media, ATL, influencer marketing, and events.
• - Lead the creative team and coordinate with Art Directors, agencies, and vendors.
• - Ensure creative materials meet brand guidelines, quality standards, and deadlines.
• - Oversee packaging artwork, approvals, and regulatory compliance.
• - Manage brand assets, photography, videos, catalogues, and marketing materials.
• - Coordinate with Product Development, Sales, Category, E-commerce, and Performance Marketing teams.
• - Manage marketing budgets, production costs, and vendor relationships.
• - Track campaign performance, creative turnaround times, and brand KPIs.

Required Skills:

• - Strong brand management and marketing execution capabilities.
• - Excellent creative judgement and understanding of brand identity.
• - Proven team leadership, workload allocation, and capacity planning skills.
• - Strong project management skills with the ability to manage multiple deadlines.
• - High attention to detail in packaging artwork, product information, and regulatory content.
• - Excellent stakeholder management and cross-functional coordination skills.
• - Strong communication, presentation, and analytical skills.
• - Ability to manage agency relationships, vendor performance, and marketing budgets.
• - Familiarity with AI tools for creative development and video production is an advantage.

Candidate Preference:

• - Candidates currently based in Bangalore or Kerala will be preferred for the Bangalore location