Assistant Brand Manager

Crescendo Global Leadership Hiring India; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Crescendo Global Leadership Hiring India in Bangalore is seeking an Assistant Brand Manager with 3+ years of FMCG experience to translate consumer insights into growth. You will contribute to brand strategy, campaigns, launches and category expansion.

Responsibilities include planning and executing integrated campaigns across digital, advertising, promotions and on-ground activations; collaborating with product development on new launches; and tracking brand performance for opportunities.

Job description

Assistant Brand Manager -3+ Years-Bangalore

Are you passionate about building brands and turning consumer insights into business growth? Here's an opportunity to work with a fast-growing FMCG organisation and contribute to brand strategy, campaigns, launches and category growth.

Location

Bangalore

Your Future Employer

A leading Indian FMCG organisation known for building consumer-focused beverage brands and bringing traditional Indian flavours to modern consumers.

Responsibilities

1. Plan and execute integrated marketing campaigns across digital, advertising, promotions and on-ground activations.
2. Work with creative teams to develop impactful brand communication.
3. Partner with product development teams on new product launches.
4. Analyse market trends, consumer behaviour, pricing and competitor activities.
5. Track brand performance and identify growth opportunities.
6. Collaborate with pan-India sales teams on launches, placements and performance tracking.
7. Prepare and present brand performance reports to key stakeholders.

Requirements

1. 12 years of experience as an Assistant Brand Manager, preferably in FMCG.
2. Graduate/Undergraduate from a Tier 1 or Tier 2 institution with relevant experience.
3. Strong MS Excel and business presentation skills.
4. Excellent written and verbal communication.
5. Strong analytical and problem-solving mindset.
6. Comfortable working in a fast-paced environment.

What is in it for you

1. Opportunity to work on established consumer brands.
2. Hands-on exposure to brand strategy and execution.
3. Pan-India sales and cross-functional exposure.

Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Note - We receive many applications daily, so it becomes difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.