Brand Manager

Bean Hr Consulting; Mumbai Suburban; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Bean Hr Consulting seeks a Sr. Manager/Manager Branding to strengthen the brand across India from its Andheri East head office.

The role involves directing ATL, BTL, and trade promotions, and developing multi-channel marketing initiatives to meet business objectives. You will design in-store visuals, PR stories, and digital campaigns to build a consumer fan base, while managing relations with industry bodies and media for PR plug-ins.

Qualifications

• 10–12 years of relevant branding/marketing experience.
• MBA/PGDM required with strong business understanding.
• Experience with ATL/BTL and digital campaigns preferred.

Responsibilities

• Strengthen brand presence for the company's Indian market through ATL, BTL, and trade promotions.
• Develop multi-channel marketing initiatives to support business objectives.
• Design and implement in-store merchandising, displays, and PR stories to showcase new products and collections.
• Cultivate consumer fan base via social media channels like Facebook, YouTube, Pinterest, etc.
• Build and maintain relationships with industry bodies and editorial media for PR plug-ins.
• Lead campaigns to promote exclusive brand outlets as destinations for home furnishings.
• Pack/packaging development and aesthetics knowledge to support branding.
• Create consumer handles to increase category engagement and conversions.
• Develop and execute a brand and communications strategy to position the brand among the Top 50 in the country.

Skills

Brand management

Multi-channel marketing

Digital marketing

ATL advertising

BTL advertising

PR

MS Office

Education

MBA/PGDM

Tools

MS Office

Job description

Designation: Sr. Manager/ Manager Branding

Location: Andheri E,Mumbai- Head Office

Schedule: Standard Business hours (Alternate Saturdays off)

STABLE PROFILES ONLY

Interview process

• 1st round will be taken by HR Manager (Tele/Phone)
• 2nd round virtually by the GM Branding and VP Projects.
• Final F2F interview and negotiations with the Director of the company.

Job Description:

• Strengthen the brand presence for company's in the Indian market through various ATL, BTL & trade promotion activities.
• Develop multi-channel marketing initiatives to support business objectives.
• Design & implement In store visual merchandising stories, window displays & PR stories to showcase new products & collections.
• Cultivate & build consumer fan base through consistent digital marketing activities via FB, YouTube, Pinterest & other social media plug-ins
• Build & maintain relationships with Industry bodies & the editorial fraternity for PR plug-ins
• Campaigns for promoting the company's exclusive brand outlets as the destination for the latest in home furnishings.
• Packaging development and design aesthetics knowledge.
• Create & Drive consumer handles to increase category engagement & hence conversions.
• Responsible for developing , implementing and sustaining a Brand and Communications strategy to achieve the objectives of the Brand and make it one of the Top 50 Brands in the country.
• Interacting with advertising/media agencies, providing the brief, evaluating & implementing the 360 degree creative, planning and media strategy.
• Ideating creative routes for newly launched products/services and conceptualizing end to end execution
• Event / Exhibition management, strategic and tactical campaign deployment.
• Initiating and conducting relevant research through research agencies
• Identifying market niches and launching new products to satisfy the niche
• To manage corporate identity, electronic communications, internal communications, corporate events program, publications and other marketing materials.
• Develop and implement internal and external communications programs including better negotiations with vendors for cost effectiveness.

Content Management and creation:

• Copy repository of existing content and creating a bank of researched information for all products.
• Retail /events/ institutions
• Digital campaigns/social media/e-mailers/launches

Skill Required :

• Well versed in computers all applications
• Have command over commercial aspect of advertising
• Creative and commercial thought process
• Thorough knowledge of ATL & BTL advertising - advertised products pan India in Metro, II & III tier cities in India

Education :

PG - MBA/PGDM - Any Specialization

Should have minimum 10 to 12 years of relevant experience