Senior Associate – PPC (Digital Marketing)

Jamboree Education Private Limited; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Jamboree Education Private Limited seeks an Associate – PPC to own and scale paid marketing initiatives across search, display, shopping, and paid social. You will bridge strategy and data analysis to influence CAC and ROAS, with end-to-end campaign ownership.

You will optimize live campaigns, conduct keyword research, and build dashboards to report on CPC, CPA, ROAS, and Quality Score. Expertise in GA4, GTM, and Google Ads is essential.

Qualifications

• 4–6 years of hands-on PPC management experience
• Expert-level mastery of Google Ads and Meta Ads Manager
• Strong GA4 and GTM proficiency
• Advanced Excel/Google Sheets skills (formulas, pivot tables)
• Active Google Ads and GA certifications preferred

Responsibilities

• Plan, build, and scale PPC campaigns across Google, Microsoft/Bing, and paid social.
• Continuously optimize bids using Target CPA/Target ROAS models.
• Collaborate with creative teams on ad copy, landing pages, and assets.
• Analyze performance data and create dashboards on CPC, CPA, ROAS, and Quality Score.
• Manage budgets and attribution to understand cross-channel impact.
• Deploy tracking tags via GTM and GA4 with web/dev teams.

Skills

Data-driven mindset

Analytical rigor

Strategic thinker

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

GA4

GTM

Excel/Sheets

Job description

Job Title: Associate – PPC (Digital Marketing)

Department: Performance Marketing / Digital Marketing

Employment Type: Full-time

Role Overview

We are seeking a data-driven, analytical, and highly proactive Associate – PPC to own and scale our paid marketing initiatives. In this role, you will be responsible for strategy, execution, and continuous optimization of pay-per-click (PPC) advertising campaigns across paid search, display, shopping, and paid social channels.

As an Associate, you are beyond the entry-level tactical execution stage. You will bridge the gap between creative marketing strategy and hardcore data analysis, directly influencing our customer acquisition costs (CAC) and return on ad spend (ROAS).

Key Responsibilities

• Campaign Strategy & Execution: Plan, build, and scale end-to-end PPC campaigns across channels like Google Ads (Search, Performance Max, Display, Shopping, YouTube), Microsoft/Bing Ads, and Paid Social (Meta, LinkedIn, or platform-specific networks).
• Optimization & Bid Management: Continuously optimize live campaigns using advanced bidding models (Target CPA, Target ROAS). Conduct regular keyword research, competitive benchmarking, and negative keyword filtering.
• A/B Testing & Creative Direction: Collaborate with creative and content teams to conceptualize high-converting ad copy, landing pages, and visual assets. Run structured A/B tests on creatives and extensions to systematically boost Click-Through Rates (CTR) and Conversion Rates (CVR).
• Data Analysis & Reporting: Monitor daily/weekly performance metrics. Build and maintain transparent reporting dashboards (using Looker Studio, Tableau, or Excel) to deliver actionable insights on key metrics like CPC, CPA, ROAS, and Quality Score.
• Budget & Attribution Management: Manage significant ad budgets with meticulous control against overspend/underspend. Track multi-touch attribution funnels to understand cross-channel user behavior.
• Technical Implementation: Partner with web development teams to deploy and troubleshoot tracking tags via Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform pixels.

Required Skills & Qualifications

Experience: 4-6 years of hands-on experience managing medium-to-large budget PPC campaigns (either agency-side or in-house).

• Platform Expertise: Expert-level mastery of Google Ads and Meta Ads Manager is mandatory. Strong understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Data-Driven Mindset: Excellent command over Microsoft Excel/Google Sheets (advanced formulas, Pivot Tables, VLOOKUPs/XLOOKUPs are second nature).
• Analytical Rigor: Ability to turn complex, massive data sets into clear executive summaries and operational roadmaps.
• Certifications: Active Google Ads and Google Analytics certifications are highly preferred.