Senior Associate- Paid Marketing

Pouring Pounds India Pvt. Ltd.; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Salary + ESOPs

Learning & development

Medical insurance

Flexible WFH options

Team events

Job summary

CashKaro and EarnKaro are seeking a growth marketing professional to lead paid acquisition and remarketing on Google and Facebook, focusing on strong ROI. You will own strategy, creative messaging, landing pages, and daily optimization to drive scalable growth.

You will collaborate with creative teams, analyze data to meet ROI targets, and explore new growth opportunities while contributing to a startup culture built on ownership and hustle.

Qualifications

• Demonstrated experience in running profitable ROI-driven acquisition campaigns on Google and Facebook.
• Strong marketing and acquisition strategy thinking, brand messaging, and user targeting.
• Ability to own the remarketing process and improve conversion funnels.
• Data-driven mindset with ability to explain metrics and show daily reports.
• Alignment with core cultural aspects: hustler mindset, ownership, hunger to learn, respect.

Responsibilities

• Manage paid campaigns on Google and Facebook with a focus on ROI.
• Own and optimize remarketing campaigns across channels.
• Develop and test creative messaging and landing pages.
• Monitor performance daily and optimize spends, bids, and creatives.
• Explore new growth opportunities and scalable strategies.

Skills

Acquisition campaigns (ROI)

Google Ads & Facebook Ads

Remarketing strategy

Data analysis & ROI tracking

Cross-functional collaboration

Tools

Google Analytics

AppsFlyer

Branch

Job description

About Company

CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies.

We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a Rs 200-250 cr revenue run rate, we are on track to be India’s next unicorn.

Role Specifics – Day in the Life

This is what the candidate will do daily. Candidates should read this

1. Responsible for running Acquisition Campaigns on performance channels like Google, Facebook, etc:
   • Strategy: Work with team to determine is clear strategy for Paid Acquisition
   • Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the ads
   • Perfect Funnel: Work with teams to determine the whole funnel - Ads, Ads message, creative and landing pages
   • Execution: Setup the Ads
   • Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude. Tweak creatives, tweak spends, budgets, bids etc etc
   • Date obsession: Review the data daily to ensure we are meeting ROI goals.
   • Scale: Build for scale - be able to take the strategy and scale it
2. Own remarketing strategy via Google + Facebook + Other channels:
   • Strategy: Co-own the strategy for remarketing. Which segments to targets, budgets etc
   • Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the remarketing ads
   • Perfect Funnel: Work with teams to determine the whole remarketing funnel - Ads, Ads message, creative and landing pages
   • Execution: Setup the Ads
   • Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
   • Date obsession: Review the data daily to ensure remarketing strategy is yielding the objectives
3. Explore other Growth initiatives: There can be many other growth opportunities to explore. Being able to find new opportunities will be very important in this role

Must have skills

These are the main skills the candidates should have. HR teams to share candidate selection

1. Should be able to demonstrate real experience in running profitable and ROI driven Acquisition campaigns on Google and Facebook. The candidate should be able to talk in detail
   • Strategy for campaign
   • Creative process
   • How was ROI measured
   • Data they were looking at
   • Scale of the campaign
2. Strong in thinking about marketing and acquisition strategy: The candidate should be able to talk about the marketing plan, positioning of the brand, the message to users
3. Should be able own the remarketing process: The candidate should be able to talk about what they are doing for remarketing
4. Data Obsessive: The right candidate needs to be data obsessive
   • Explain how they are looking at data
   • Ask them to show a sample of reports they look at daily?
   • Should have a basic understanding of Branch / Appsflyer or any other MMP tool
5. Should align with our Core Cultural Aspects like
   • Hustle
   • Ownership
   • Hunger to learn and self improve
   • Show respect

Questions to Ask / How to Assess

Who approves the Content and Creatives - we are looking for people who take ownership. They might not write the final content but should be able to write simple Ad copies

Who is your target customer (should have a sensible answer)

Why Join Us – Our USPs and selling points

Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.

Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory.

An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.

We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back!

Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.