Senior Associate - Influencer Marketing

Pouring Pounds India Pvt. Ltd.; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

CashKaro is seeking a Senior Associate – Influencer Marketing to lead user-acquisition campaigns across YouTube, Instagram and emerging short-video platforms. You will identify influencers, collaborate on briefs, manage campaigns end-to-end, and analyze performance to optimize CAC and ROI.

The role requires hands-on experience with influencer discovery, negotiation, and post-campaign analytics, plus strong collaboration with Brand, Finance and Data teams to drive impact and growth.

Qualifications

• 3+ years of hands-on influencer marketing experience.
• Proven track record in user acquisition campaigns.
• Strong negotiation and relationship skills with influencers and agencies.

Responsibilities

• Influencer Discovery & Onboarding: Identify, evaluate, and onboard influencers across categories who can drive quality users for CashKaro.

Skills

Influencer marketing

Negotiation

Analytics / performance marketing

Communication

Excel / Google Sheets

Tools

Winkl

One Impression

Qoruz

Job description

Company Overview

CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top‑tier creators, they choose EarnKaro to monetize their networks.

BankKaro is a platform helping users find the best financial products, including credit cards, personal loans, and mutual funds, based on their unique needs. BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more.

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India.

Role Overview

We’re looking for a result‑oriented and creative Senior Associate – Influencer Marketing who will lead campaigns focused on user acquisition through influencers across platforms like YouTube, Instagram, and emerging short‑video platforms. The ideal candidate has hands‑on experience with influencer discovery, negotiation, campaign execution, and post‑campaign analysis with a keen eye for performance‑driven outcomes.

Key Responsibilities

• Influencer Discovery & Onboarding: Identify, evaluate, and onboard influencers across categories (finance, lifestyle, tech, fashion, etc.) who can drive quality users for CashKaro.
• Campaign Planning & Execution: Content, brief, and launch influencer campaigns aligned with user acquisition targets and core marketing KPIs (sign‑ups, transactions, ROI).
• Performance-Driven Strategy: Ensure influencer campaigns are optimized for ROI and CAC. Monitor partner quality, audience overlap, and conversion impact.
• Negotiation & Collaboration: Handle negotiations, usage rights, barter vs paid decisions, and timelines with influencers, managers, and agencies.
• Cross‑Functional Coordination: Collaborate with internal teams Brand, Finance, Data etc to ensure seamless campaign execution and tracking.
• Tracking, Reporting & Optimization: Maintain performance reports, analyze conversion funnels, and suggest improvements based on creator performance data.
• Trendspotting & Innovation: Stay on top of social media trends, new content formats, creator launches, and competitive brand moves.

Key Requirements

• Minimum 3 years of hands‑on experience in influencer marketing, preferably with a B2C brand, e‑commerce, or performance‑led product/app.
• Proven track record of running user acquisition‑focused campaigns with measurable outcomes.
• Strong negotiation and relationship management skills with influencers, talent managers, and agencies.
• Solid understanding of YouTube, Instagram, and short‑video platforms from a marketing and analytics lens.
• Comfortable with Excel, Google Sheets, and performance reporting.
• Excellent communication, organizational, and multitasking skills.
• Creative mindset with a performance orientation you understand both brand building and conversion metrics.

Good to Have

• Prior experience with affiliate apps, fintech platforms, or ecommerce brands.
• Existing network of influencers in relevant verticals (finance, tech, lifestyle).
• Experience working with influencer marketing tools (e.g., Winkl, One Impression, Qoruz, etc.).

Why Join Us

• Start‑up Environment: Work with a passionate, energetic team driven by camaraderie and ambition.
• Innovative Culture: We foster a space where employees can create, innovate, and grow.
• Perks & Benefits: Comprehensive medical insurance, delicious lunches, and engaging L&D sessions.
• Team Bonding: Enjoy in-house events, team outings, dinner meetups, and more.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value.