Associate - Growth Marketing Operations

Pouring Pounds India Pvt. Ltd.; Gurugram District; On-site; INR 500,000 - 900,000; Full time

Benefits offered by this job

Startup vibe

Competitive salaries

ESOPs

Medical insurance

WFH options

Team events

Job summary

CashKaro is India’s leading cashback platform seeking an Associate - Growth Marketing Operations to help scale our campaigns across WhatsApp, SMS, IVR, and push channels. You’ll work with the growth team to execute, optimize, and coordinate with design and partnerships.

You’ll monitor performance, maintain channel partner communications, and drive operational excellence with Excel and CDP tools like CleverTap. Join us to shape the future of influencer marketing and fintech ventures in India.

Qualifications

• Experience in planning and executing multi-channel campaigns (WhatsApp, SMS, IVR, Push Notifications).
• Hands-on with a Customer Data Platform (CDP) like CleverTap for campaigns and engagement.

Responsibilities

• Plan and execute campaigns across channels (WhatsApp, SMS, IVR, Push Notifications).
• Collaborate with design and project teams for timely execution.
• Create messaging content and coordinate with the creative team.
• Analyze campaign impact and iteratively improve performance.
• Engage with target users to ensure project success.
• Act as a point of contact for channel partners and manage invoicing communications.
• Work across design, partnerships, retention, data, and vendor teams.

Skills

Campaign management

CDP/CleverTap

Operational hustle

Data recording & analysis

Cross-functional collaboration

Tools

Excel

Job description

Company Brief

CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro‑influencers or top‑tier creators, they choose EarnKaro to monetize their networks.

BankKaro, our latest venture, is rapidly becoming India’s go‑to FinTech aggregator, similar to Paisabazaar.

Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in Indi

Role Overview

We are seeking a motivated Associate - Growth Marketing Operations to be a key player in implementing and optimizing our growth strategies. You’ll work closely with the growth team, executing communication campaigns across multiple channels and ensuring seamless operations with channel partners.

Day-to-Day Responsibilities

• Campaign Execution
  • Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).
  • Collaborate with design and project teams for timely execution.
  • Create messaging content and coordinate with the creative team.
• Monitoring & Optimization
  • Analyze the impact of campaigns and iteratively improve them.
  • Conduct daily monitoring to optimize effectiveness.
• Customer Communication
  • Engage with target users to ensure project success.
• Operations Management
  • Act as the point of contact for channel partners to address operational challenges.
  • Oversee consumption for invoicing and maintain partner communications.
• Cross-Functional Collaboration
  • Work closely with design, partnerships, retention, data, and vendor teams.

Must-Have Skills

1. Campaign Management Experience
   • Demonstrated experience in setting up and executing campaigns across channels (WhatsApp, SMS, IVR, Push Notifications).
2. Proficiency in CleverTap or Similar CDP
   • Hands‑on experience with a Customer Data Platform like CleverTap for managing campaigns and user engagement.
3. Operational Hustle
   • A track record of proactive problem-solving and operational efficiency.
4. Data Recording and Analysis Skills
   • Experience in using tools like Excel to track campaign performance and generate insights.
5. Collaboration Across Teams:

• Ability to work across teams, aligning goals and maintaining efficient workflows.

Why Join Us

• 1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness
• 2. Compensation & Benefits –Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory
• 3. An Environment for Innovation -We create a culture for innovation by giving an employee the prowess to create, make and innovate.
• 4. We’ve got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we’ve got your back!
• 5. Cool Perks– Come and get to join us for in-house events, team outings, dinner catchups, and much more.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affictive Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.