Manager- Digital

Urban Company; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Urban Company in India is seeking a performance marketer focused on bottom-funnel growth across paid search, social, and app install campaigns to drive first bookings and reduce CAC.

You will own Google UAC, PMax, Meta campaigns, CAC targets, audience building, landing page optimization, attribution setup, and weekly dashboards to forecast growth. This is a high-ownership role with real budget and data-driven accountability.

Qualifications

• 3–5 years hands-on performance marketing in consumer internet, D2C or digital agency.
• Deep expertise in Google Ads and Meta Ads Manager for conversions.
• Strong metrics knowledge: CAC, ROAS, CPI, post-click CVR; SQL a plus.
• Experience with MMP platforms (AppsFlyer/Adjust) and attribution windows.

Responsibilities

• Own paid social campaigns on Meta: conversion, app install, and dynamic ads.
• Lead Google UAC, App Campaigns, and PMax to drive high-intent installs.
• Own SEM end-to-end: keyword strategy, match types, bids, QS, testing.
• Set CAC targets by channel; build spend pacing to hit volume within guardrails.
• Build high-intent audiences from signals, CRMs, and retargeting flows.
• Partner with product to fix conversion bottlenecks and test landing pages.
• Manage attribution via AppsFlyer/Adjust; ensure clean, accurate data.
• Iterate on creative; run A/B tests on offers, CTAs, and formats.

Skills

Performance marketing

Google Ads

Meta Ads Manager

App campaigns (UAC)

Analytics & forecasting

A/B testing

Education

Graduation from a Tier 1/2 institute

Tools

Google Ads (UAC, S & PMax)

Meta Ads Manager

AppsFlyer / Adjust

Job description

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind -

• Customer love: Build a platform that offers truly delightful and differentiated services
• Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
• Technology first: Bring innovation and technology to an age-old industry.

About the job :

Urban Company is India's largest tech-enabled home services marketplace - operating at scale across cleaning, beauty, wellness, and home maintenance. We're looking for a performance marketer who lives in the bottom of the funnel: someone obsessed with converting high-intent users into first-time customers, squeezing CAC, and scaling what works. This role owns UC's paid acquisition engine across Search and Social - the channels that drive real installs and first bookings.

What you'll own

• Paid Social (Meta): Run performance-first Meta campaigns - conversion campaigns, app install campaigns, and dynamic product ads - optimising for CPO and install-to-booking rate, not just clicks.
• UAC / App campaigns: Manage Google UAC and Meta App Campaigns to drive new installs from high-intent audiences; optimise in-app event bidding toward first booking as the conversion goal.
• Paid Search (SEM): Own Google Search and PMax campaigns end-to-end - keyword strategy, match types, bid management, Quality Score optimisation, and ad copy testing - with a relentless focus on driving high-intent traffic that converts to first bookings.
• CAC & efficiency management: Set and manage CAC targets by channel and category; build spend pacing models to maximise new user volume within efficiency guardrails.
• Audience & targeting: Build high-intent audience segments using keyword intent signals, platform behavioural data, and first-party CRM lists; run retargeting flows to recapture drop-offs in the install-to-booking funnel.
• Landing page & conversion optimisation: Partner with product to identify and fix conversion bottlenecks between ad click → app install → first booking; brief and test landing page variants to improve post-click CVR.
• Attribution & MMP management: Own AppsFlyer/Adjust setup - campaign tagging, event mapping, cohort reporting, and fraud monitoring - to ensure clean, accurate new user attribution across channels.
• Creative for performance: Brief and iterate on direct-response creatives (static, carousel, search copy); run structured A/B tests on offers, CTAs, and formats; kill what doesn't convert fast.
• Reporting & forecasting: Maintain weekly performance dashboards (CPO, ROAS, install-to-booking rate, CAC by channel); build forward-looking acquisition forecasts tied to spend scenarios.

What we're looking for

• 3-5 years of hands-on performance marketing experience at a consumer internet company, D2C brand, or digital agency - with a clear track record of driving new user/customer acquisition through paid Search and Social.
• Deep hands-on expertise in Google Ads (UAC, Search, PMax) and Meta Ads Manager (conversion campaigns, app installs, dynamic ads).
• Strong command of bottom-funnel metrics: CAC, CPO, CPI, ROAS, install-to-booking rate, first-order conversion rate, and payback period.
• Experience managing MMP platforms (AppsFlyer or Adjust) - event setup, attribution windows, cohort analysis, and fraud detection.
• Analytically strong: able to build CAC forecasts and channel mix models in Excel/Google Sheets; SQL is a strong plus.
• Bias for action: comfortable making fast, data-backed decisions on bids, budgets, and creative - without waiting for perfect information.
• Graduation from a Tier 1/2 institute.

Why join Urban Company

This is a high-ownership role at the sharp end of UC's growth. You'll have real budget, real data, and real accountability for new user numbers - with the cross-functional support to move fast. If you're a performance marketer who wants to own outcomes rather than manage reports, this is your seat.

Urban Company is committed to equal and fair opportunities in employment and an inclusive, harassment-free work environment for all.