Paid Marketing Lead – EarnKaro

Pouring Pounds India Pvt. Ltd.; Gurugram District; Hybrid; INR 3,000,000 - 7,000,000; Full time

Benefits offered by this job

ESOPs

Hybrid work

Wellness support

Job summary

EarnKaro, a product by the CashKaro Group, is seeking a Paid Marketing Manager who will own acquisition campaigns across Google, Meta, Affiliates, and Programmatic. This high-ownership role leads strategy, manages large budgets, and drives experimentation while guiding a growing Growth team.

You will collaborate with Product, Creative, Analytics, and Founders to scale growth, optimize funnels, and deliver measurable ROI across channels.

Qualifications

• 4–7 years of performance marketing experience.
• Experience managing ₹30L+/month budgets.
• Ability to build strategies, not only execute.
• Hands-on with Google Ads, Meta, App Campaigns, and GA4.
• Strong creative and funnel instincts.
• Analytical with dashboards, cohorts, attribution.
• Self-starter with bias toward action and experimentation.

Responsibilities

• Define acquisition roadmap across channels and budgets.
• Design high-performance funnel and optimize landing pages.
• Lead remarketing strategy across major platforms.
• Analyze campaign performance and build dashboards.
• Collaborate with Product, Creative, Analytics, and Founders; mentor team.

Skills

Performance marketing

Budget management

Strategic thinking

Analytical mindset

Team leadership

Creative & funnel instincts

Self-starter

Tools

Google Ads

Meta Ads

App Campaigns

GA4

Job description

About EarnKaro-

EarnKaro, a product by the CashKaro Group, is India’s fastest-growing affiliate platform. Backed by marquee investors like Ratan Tata, Kalaari Capital, and Korea Investment Partners, our mission is to redefine how users earn money online and how brands acquire quality customers through affiliate marketing. We are a key marketing partner for Amazon, Flipkart, Myntra, and hundreds of top brands. With a strong revenue trajectory and growing user base, EarnKaro is poised to be a category leader.

Role Overview

We’re looking for a dynamic Paid Marketing Manager who can take complete ownership of our acquisition campaigns across performance channels (Google, Meta, Affiliates, Programmatic) and play a key leadership role within our Growth team.

This is not just an execution-heavy role — we are looking for someone who can build and lead strategy, manage large monthly budgets independently, drive experimentation, and lead the team as we scale. Future team-building and cross-functional leadership are critical to this role.

Key Responsibilities

1. Own & Lead Paid Acquisition End-to-End

• Define the acquisition roadmap across channels (Google, Meta, etc.).
• Own monthly performance budgets (₹30–70L/month+) and ROI targets.
• Design and execute a high-performance marketing funnel — ad creatives, messaging, landing pages, conversion optimization.
• Manage agency/partner relationships or internal execution.

2. Scale Campaigns for Growth

• Strategically test, learn, and scale winning campaigns with a data-first approach.
• Build scalable campaign frameworks for rapid user growth and retention.

3. Remarketing & Retention

• Lead remarketing strategy across all major platforms — audience segmentation, creatives, conversion tracking.
• Drive full-funnel thinking for acquisition + engagement + retention.

4. Analytics & Reporting

• Deeply analyze campaign performance, conversion rates, and user behavior.
• Build internal dashboards, reporting structures, and performance review cadences.
• Make data-backed recommendations and act quickly on performance insights.

5. Cross-functional Collaboration

• Work closely with Product, Creative, Analytics, Tech, and Founders to drive aligned growth initiatives.
• Manage and mentor team members; help hire and grow a world-class growth team over time.

What We’re Looking For

• 4–7 years of performance marketing experience, preferably in B2C or consumer tech.
• Demonstrated success in managing large campaign budgets (₹30L+/month).
• Proven ability to build strategies and not just execute tasks.
• Hands-on experience with Google Ads, Meta, App Campaigns, MMP tools (AppsFlyer, Branch), and GA4.
• Strong creative and funnel instincts — can work with design/content teams to guide effective ad assets.
• Analytical mindset — strong with Excel, dashboards, cohorts, attribution models.
• Self-starter with a bias toward action and experimentation.

Why Join Us?

• High-ownership role: Take charge of the channel, the budgets, the success.
• Leadership track: This is a stepping-stone to becoming Head of Growth.
• Impact at scale: Help grow India’s leading affiliate platform from millions to tens of millions of users.
• Work with a driven team: Hustle, collaboration, learning, and respect are in our DNA.
• Perks: ESOPs, hybrid work, wellness support, and an environment that celebrates growth & innovation.