Senior Associate Marketing

AdYogi; Delhi; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

AdYogi is seeking a hands-on Team Lead – B2B Growth & SaaS Marketing to build and execute programs that drive qualified pipeline and revenue growth. The role blends strategic thinking with hands-on execution, requiring experience in SaaS or agency B2B marketing and leadership of junior teammates.

You will run content planning, paid media campaigns, and sales enablement while leveraging CRM and marketing automation to nurture leads and report on funnel performance.

Qualifications

• 2–5 years of relevant experience in B2B marketing, preferably within a SaaS company, technology business, or marketing agency.
• Prior experience in SaaS or agency B2B marketing is mandatory.
• Experience in generating qualified leads and contributing to sales pipeline.
• Strong working knowledge of LinkedIn Ads, Meta Ads, and Google Ads.
• Experience in content strategy, case-study creation, campaign planning, and sales enablement.
• Strong presentation and storytelling skills, with the ability to create high-quality business and sales decks.
• Ability to write clear creative briefs and evaluate content and creative output.
• Good understanding of CRM systems, marketing automation, lead nurturing, and funnel reporting.
• Strong analytical skills and the ability to translate campaign data into actionable decisions.
• Experience managing junior team members and coordinating with multiple stakeholders.
• Strong communication, project-management, and ownership skills.

Responsibilities

• Build and execute marketing programs that generate qualified pipeline and support revenue growth.
• Lead the team with a hands-on, player-coach approach, balancing strategic thinking with execution.
• Coordinate with cross-functional teams to ensure campaigns align with sales objectives.
• Develop content and campaigns across channels including LinkedIn, Meta, and Google Ads.

Skills

B2B marketing

SaaS marketing

Lead generation

Paid media

Content planning

Sales enablement

CRM systems

Marketing automation

Lead nurturing

Funnel reporting

Analytics

Team leadership

Job description

We are looking for a hands-on Team Lead – B2B Growth & SaaS Marketing who can build and execute marketing programs that generate qualified pipeline and support revenue growth.

The ideal candidate should combine strong B2B marketing fundamentals with experience in lead generation, SaaS or marketing for Ad Agency, content planning, paid media, sales enablement, and cross-functional execution. This is a player-coach role requiring both strategic thinking and strong execution capabilities.

• 2–5 years of relevant experience in B2B marketing, preferably within a SaaS company, technology business, or marketing agency.
• Prior experience in SaaS or agency B2B marketing is mandatory.
• Demonstrated experience in generating qualified leads and contributing to sales pipeline.
• Strong working knowledge of LinkedIn Ads, Meta Ads, and Google Ads.
• Experience in content strategy, case-study creation, campaign planning, and sales enablement.
• Strong presentation and storytelling skills, with the ability to create high-quality business and sales decks.
• Ability to write clear creative briefs and evaluate content and creative output.
• Good understanding of CRM systems, marketing automation, lead nurturing, and funnel reporting.
• Strong analytical skills and the ability to translate campaign data into actionable decisions.
• Experience managing junior team members and coordinating with multiple stakeholders.
• Strong communication, project-management, and ownership skills.