Senior Associate, Growth Marketing

INDmoney; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

INDmoney is building India's leading global investing and personal finance platform. We are seeking a Senior Associate, Growth Marketing to own paid campaigns end-to-end across Meta, Google, and other channels, and to turn data into actionable decisions that drive acquisition and activation.

This hands-on role combines campaign execution and analytics, requiring both platform optimization and spreadsheet analysis to diagnose CAC shifts and optimize ROI for a fast-growing fintech audience.

Qualifications

• 2–3 years of hands-on performance marketing in-house or agency with campaign ownership.
• Strong numerical skills to explain CAC funnel and ROAS trade-offs.
• Proficiency with Meta Ads, Google Ads and data analysis in Excel.

Responsibilities

• Plan, execute, and optimize paid acquisition campaigns across Meta, Google, and others to drive new user acquisition and activation.
• Own and monitor CAC, conversion rates, activation, and ARPU/CAC daily and drive data-led decisions.
• Analyze campaign data at ad set and creative level to identify what to scale, pause, or where spend leaks.
• Coordinate with the creative team on refresh cycles based on performance signals.
• Run structured experiments on audiences, creatives, and bidding strategies; document learnings.
• Build simple reports and trackers to monitor campaign health and surface deviations early.
• Contribute to team-level discussions on channel strategy and budget allocation.

Skills

Performance marketing

Data-driven decisions

Ownership mindset

Analytical mindset

CAC/ROAS analysis

Education

UG degree (engineering/economics/commerce)

Tools

Excel

Job description

INDmoney is building India's leading global investing and personal finance platform — helping users invest in Indian stocks, US stocks, mutual funds, and more, all in one place.

We're looking for Senior Associate, Growth Marketing to join our performance marketing pod. This is a hands‑on execution and analytics role — you'll own paid campaigns end‑to‑end across channels, read the data behind every rupee spent, and turn that into decisions that move real acquisition and activation numbers.

The role sits at the intersection of campaign execution and data — you'll need both. If you're someone who can optimize a campaign in-platform in the morning and diagnose a CAC shift in a spreadsheet in the afternoon, this is built for you.

What you'll do

• Plan, execute, and optimize paid acquisition campaigns across performance marketing channels including Meta, Google, and others to drive new user acquisition and activation
• Own and monitor key metrics daily — CAC, conversion rates, activation, ARPU/CAC — and drive them through data‑led decisions
• Analyze campaign data at the ad set and creative level to identify what to scale, what to pause, and where spend is leaking
• Coordinate with the creative team on refresh cycles — brief new creatives based on performance signals, not gut feel
• Run structured experiments on audiences, creatives, and bidding strategies; document learnings systematically
• Build simple reports and trackers to monitor campaign health and surface deviations early
• Contribute directly to team‑level discussions on channel strategy and budget allocation

What we're looking for

• 2–3 years of hands‑on performance marketing experience — in‑house at a startup/consumer internet company, or agency‑side with direct campaign ownership (not just coordination)
• Strong comfort with numbers — you should be able to explain a CAC funnel, interpret ROAS vs activation trade-offs, and work through campaign data in Excel without hand‑holding
• Genuine understanding of how paid channels work — Meta Ads, Google Ads, and equivalent platforms — including audience logic, bidding strategies, funnel signals, and creative fatigue
• High ownership mindset — comfortable making independent calls on campaign‑level decisions, not just executing instructions
• UG from a good college with a strong analytical bent — engineering, economics, commerce, or equivalent
• Bonus: experience in fintech, consumer internet, or any high‑frequency digital acquisition business
• Your impact is directly visible in the numbers — CAC, activation, ARPU. No ambiguity about what you're moving
• Small, high-density team — you'll work closely with senior stakeholders and get exposure well beyond your job title
• Fast‑growing fintech with real scale — the campaigns you run touch millions of users