Growth Manager

Bachatt; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive cash

ESOPs

Direct exposure to founders

Job summary

Bachatt is seeking a growth-focused paid acquisition specialist in India to own consumer-app campaigns across Meta and YouTube, build cohorts, and craft Hindi ad copy. You will own attribution, run growth experiments, and drive monthly budget planning with rapid iteration across channels.

Ideal candidates have hands-on Meta Ads experience, familiarity with AppsFlyer or Adjust, and a bias for fast, data-driven decision making to boost CAC payback and retention.

Qualifications

• 1+ years running paid acquisition for a consumer app in India (fintech, commerce, or edtech preferred).
• Deep Meta Ads hands-on - you can read the delivery tab and know when the algorithm is lying to you.
• Comfort with AppsFlyer or Adjust - you build cohorts, not screenshots.
• Ability to write/judge ad copy in Hindi (or work fluently with a Hindi copywriter).
• Creative instinct - you can look at a hook and predict CTR before spending a rupee.
• Speed. If we brief a variant on Monday, it is live by Wednesday.

Responsibilities

• Paid acquisition P&L oversight. Meta first (80%+ of spend today). CAC, install→active, D7 retention, blended payback.
• Creative velocity. Review and ship 15–25 ad variants weekly under bumper-rules framework.
• Attribution + analytics. AppsFlyer, Meta Ads Manager; build dashboards, not wait for data engineering.
• Growth experiments. Landing pages, onboarding flows, referral loops, WhatsApp reactivation - you own the metric.
• Budget planning. Monthly spend allocation across channels, weekly re-forecast, quarterly channel-mix strategy.

Skills

Paid acquisition

Meta Ads

AppsFlyer/Adjust

Hindi copywriting

Creative instinct

Speed to launch

Tools

AppsFlyer

Meta Ads Manager

Job description

What you'll own

• Paid acquisition P&L. Meta first (80%+ of spend today), Google/YouTube as we scale. CAC, install→active, D7 retention, blended payback.
• Creative velocity. Brief, review, and ship 15-25 ad variants weekly against our bumper-rules framework. Kill losers fast, double down on winners.
• Attribution + analytics. AppsFlyer, Meta Ads Manager, our internal event stack. Build the dashboards; do not wait for data engineering.
• Growth experiments. Landing pages, onboarding flows, referral loops, WhatsApp reactivation - you propose, PM/design partner with you, you own the metric.
• Budget planning. Monthly spend allocation across channels, weekly re-forecast, quarterly channel-mix strategy.

What we're looking for

Must-haves

• 1+ years running paid acquisition for a consumer app in India (fintech, commerce, or edtech preferred)
• Deep Meta Ads hands-on - you can read the delivery tab and know when the algorithm is lying to you
• Comfort with AppsFlyer or Adjust - you build cohorts, not screenshots
• Ability to write/judge ad copy in Hindi (or work fluently with a Hindi copywriter) - our audience does not speak marketing English
• Creative instinct - you can look at a hook and predict CTR before spending a rupee
• Speed. If we brief a variant on Monday, it is live by Wednesday.

Nice-to-haves

• You have marketed to Tier 2/3 India or the self-employed / MSME segment
• Comfort with SQL or spreadsheet-level modeling of unit economics
• You have shipped a referral or virality loop that actually worked
• You have opinions about Reels vs. Feed vs. Stories placement mix

What we offer

• Competitive cash + meaningful ESOP’s - A category no one else is credibly building for, with room to define the playbook
• Small team, no politics, decisions in hours not weeks
• Direct exposure to founders and the P&L