Senior Social Media Manager

Bombay Social; Mumbai; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

Bombay Social in Mumbai seeks a Senior Social Media Manager to lead strategy and execution across platforms, plan content calendars, oversee campaigns, and optimize channel performance to meet brand objectives.

You will collaborate with internal teams and clients, mentor junior members, coordinate with influencer and performance marketing teams, monitor engagement, analyze metrics, and refine SMO tactics in a fast-paced hybrid environment.

Qualifications

• Plan and execute Social Media Marketing initiatives across platforms and campaigns.
• Strong communication skills to collaborate with clients and teams and present ideas clearly.
• Experience in developing and implementing content strategy for diverse brands and audiences.
• Proficiency in SMO with analytics interpretation, A/B testing, and performance reporting.
• Writing for social platforms with concise, brand-aligned copy.

Responsibilities

• Plan and manage content calendars for multiple brands.
• Oversee social media campaigns from conception to rollout.
• Optimize channel performance and SMO tactics based on data.
• Monitor engagement and analyze performance metrics.
• Mentor junior team members and coordinate with influencer and performance marketing teams.
• Maintain consistent brand messaging across social touchpoints.

Skills

Social Media Marketing

Content Strategy

Copywriting

Analytics & Reporting

Mentoring & Leadership

Education

Bachelor's degree in Marketing/Communications/Media

Tools

Meta Business Suite

LinkedIn

YouTube

Scheduling Platforms

Job description

Company Description

Bombay Social partners with ambitious brands to drive meaningful growth across digital channels. The team goes beyond tactical execution to act as an embedded strategic partner, aligning closely with clients' business goals. Bombay Social supports social media, performance marketing, influencer marketing, and branding needs with an integrated, data-informed approach. The company emphasizes long-term collaboration, creative excellence, and measurable impact, offering professionals a dynamic environment to shape brand stories. Team members work closely with a variety of clients, gaining exposure to diverse industries and marketing strategies.

Role Description

The Senior Social Media Manager is a full-time, hybrid role based in Mumbai, with flexibility for partial work-from-home arrangements. This role is responsible for leading social media strategy and execution across platforms, including planning content calendars, overseeing campaign rollouts, and optimizing channel performance. The Senior Social Media Manager will collaborate with internal teams and clients to develop creative concepts, craft copy, and guide visual storytelling aligned with brand objectives. Daily tasks include monitoring engagement, analyzing performance metrics, refining social media optimization (SMO) tactics, and managing community interactions. The role also involves mentoring junior team members, coordinating with influencer and performance marketing teams, and ensuring consistent brand messaging across all social touchpoints.

Qualifications

• Ability to plan and execute Social Media Marketing initiatives, including platform-specific strategies and campaign management.
• Strong Communication skills, with the capacity to collaborate with clients, cross-functional teams, and creators, and present ideas clearly.
• Experience in developing and implementing Content Strategy for diverse brands and audiences.
• Proficiency in Social Media Optimization (SMO), including analytics interpretation, A/B testing, and performance reporting.
• Skilled in Writing for social platforms, with a focus on concise, engaging, and brand-aligned copy.
• Demonstrated experience in a senior or lead social media role, preferably within an agency or multi-brand environment.
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, YouTube, scheduling and reporting platforms).
• Ability to work in a hybrid setup in Mumbai, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.