Senior Manager – Media Mumbai, India

Asymmetrique; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Asymmetrique in Mumbai seeks a Senior Manager – Media with 10+ years of digital marketing leadership. You will design and implement comprehensive digital strategies aligned with client goals, oversee budgets, and drive data‑driven optimizations across social, search, and programmatic channels.

You will mentor a team of media planners, buyers, and analysts, collaborate with creative and analytics teams, and communicate campaign performance to clients, ensuring satisfaction and measurable ROI.

Qualifications

• 10+ years in Digital Media and Growth Marketing with a proven track record of managing significant ad spend.
• Deep understanding of digital marketing solutions, including programmatic advertising, social media, SEO/SEM, CRM, and analytics.
• Strong negotiation skills for bidding on and purchasing digital properties, ensuring client satisfaction and competitive advantage.
• Proficiency in online monitoring and measurement platforms like Omniture, Google Analytics, Facebook Insights, and HootSuite.
• Highly analytical mindset with strong skills in Microsoft Excel, Tableau, or similar tools for data analysis and reporting.

Responsibilities

• Strategy Development and Implementation: Develop and implement comprehensive digital media strategies that align with client business objectives.
• Budget Management: Manage and allocate digital media budgets to achieve the best return on investment and develop bidding strategies.
• Client Relationship Management: Build and maintain strong relationships with clients, providing strategic guidance and ensuring satisfaction.
• Team Leadership and Collaboration: Lead and mentor a team of media planners, buyers, and analysts, coordinating with cross-functional teams to deliver cohesive campaigns.

Skills

Digital Marketing

Growth Marketing

Strategy

Budget Management

Team Leadership

Analytics

Tools

Omniture

Google Analytics

Facebook Insights

Hootsuite

Job description

Senior Manager – Media

Role Summary

This role requires an expert in digital media marketing with over 10 years of experience, skilled in developing and implementing comprehensive digital strategies that align with client objectives. The ideal candidate is adept at monitoring trends, identifying target demographics, and conducting competitive analysis to create unique, monetizable strategies. They will manage budgets, optimize ad performance using data‑driven insights, and ensure client satisfaction through effective campaign management and regular communication. Leadership skills are essential, as the role involves mentoring a team and collaborating across departments to deliver cohesive and innovative campaigns. Proficiency in digital marketing tools and analytics platforms is crucial for success in this position.

Why You’re Special

• Expert in digital media marketing, translating client objectives into effective strategies.
• Skilled in monitoring digital media trends to create innovative growth plans.
• Proficient in identifying target demographics and evaluating audience value for brand enhancement.
• Strong at assessing competition and developing unique, monetizable strategies.
• Capable of managing budgets, creating bidding strategies, and optimizing ad performance using data‑driven insights.

Key Responsibilities

• Strategy Development and Implementation:
  • Develop and implement comprehensive digital media strategies that align with client business objectives.
  • Collaborate with cross‑functional teams to integrate media strategies with overall marketing campaigns.
  • Tailor strategies to various digital platforms, including social media, search engines, and programmatic advertising.
  • Ensure alignment of digital media strategies with client brand guidelines and messaging.
• Budget Management:
  • Manage and allocate digital media budgets to achieve the best return on investment.
  • Develop bidding strategies for digital media buys across various platforms.
  • Provide clients with detailed financial projections, ensuring transparency in media spending.
  • Optimize budget allocation based on performance data to maximize efficiency.
• Client Relationship Management:
  • Build and maintain strong relationships with clients, understanding their business needs and objectives.
  • Act as a trusted advisor, providing strategic guidance on digital media initiatives.
  • Ensure client satisfaction by delivering results that meet or exceed expectations.
  • Regularly communicate with clients to update them on campaign performance and address any concerns.
• Team Leadership and Collaboration:
  • Lead and mentor a team of media planners, buyers, and analysts, fostering a collaborative work environment.
  • Ensure the team is up-to-date with the latest digital media tools, platforms, and best practices.
  • Work closely with creative, performance, and analytics teams to ensure cohesive and effective campaigns.
  • Drive innovation within the team, encouraging creative solutions to media challenges.

Requirements

• 10+ years of experience in Digital Media and Growth Marketing with a proven track record of managing significant ad spend.
• Deep understanding of digital marketing solutions, including programmatic advertising, social media, SEO/SEM, CRM, and analytics.
• Strong negotiation skills for bidding on and purchasing digital properties, ensuring client satisfaction and competitive advantage.
• Proficiency in online monitoring and measurement platforms like Omniture, Google Analytics, Facebook Insights, and HootSuite.
• Highly analytical mindset with strong skills in Microsoft Excel, Tableau, or similar tools for data analysis and reporting.