SEM Performance - Google Ads Executive | Tardeo, Mumbai

IMZ Media Solutions Pvt Ltd; Thane; Vor Ort; INR 350.000 - 600.000; Vollzeit

Zusammenfassung

IMZ Media Solutions Pvt Ltd is seeking a Google Ads professional with 1–2 years of agency experience to scale D2C and e-commerce brands through performance marketing. You will independently manage a portfolio of e-commerce accounts, optimizing across Google Ads ecosystem to drive profitable growth and RoAS.

You will implement tracking, run A/B tests, and collaborate with Creative, SEO, Client Servicing, and Shopify teams to ensure campaigns have strong creatives, optimized landing pages, and

Qualifikationen

• 1 to 2 years hands-on Google Ads in a digital marketing agency.
• Agency experience is mandatory.
• Experience managing D2C and e-commerce Google Ads accounts.
• Hands-on expertise across Search, Performance Max, Shopping, Display, YouTube, and Remarketing.
• Strong understanding of RoAS optimization, budgeting, and profitability.
• Knowledge of GA4, Google Tag Manager, Google Merchant Center, and conversion tracking is required.
• Active Google Ads Certifications across Search, Shopping, Performance Max, Display, and Measurement are preferred.

Aufgaben

• Plan, build, launch, and optimize campaigns across Search, Performance Max, Shopping, Demand Gen, YouTube, Display, and Remarketing for D2C/e-commerce brands.
• Own campaign performance by optimizing RoAS, revenue, CPA, and profitability; scale winning campaigns with efficiency.
• Manage campaign structures, bidding strategies, feeds, terms, audiences, creatives, and budgets to improve performance.
• Implement, validate, and troubleshoot tracking across GA4, GTM, Merchant Center, Enhanced Conversions, and conversion tracking.
• Run structured A/B tests on creatives, feeds, bidding, audiences, landing pages, and structures; document learnings.
• Prepare weekly/monthly performance reports with actionable insights and optimization recommendations.
• Collaborate with Creative, SEO, Client Servicing, and Shopify teams to support campaigns with high-performing creatives and optimized landing pages.
• Maintain clean account structures, feeds, asset groups, audience lists, negatives, and documentation.

Kenntnisse

Google Ads experience

Agency experience

RoAS optimization

Data-driven optimization

Communication skills

Analytics

Tools

Google Ads

GA4

Google Tag Manager

Google Merchant Center

Looker Studio

Shopify

Excel/Google Sheets

Optmyzr

Supermetrics

Google Ads Scripts

Jobbeschreibung

This role is for a Google Ads professional with 1 to 2 years of hands-on agency experience who is passionate about scaling D2C and e-commerce brands through performance marketing. You will independently manage a portfolio of e-commerce accounts, executing and optimizing campaigns across the Google Ads ecosystem. Your focus is on driving profitable growth, improving RoAS, and maximizing revenue through data-driven optimization.

What You’ll Own:

• End-to-End Campaign Execution

Plan, build, launch, and optimize campaigns across Search, Performance Max, Shopping, Demand Gen, YouTube, Display, and Remarketing for a portfolio of D2C and e-commerce brands.

• RoAS & Revenue Growth

Own campaign performance by optimizing towards RoAS, revenue, conversion value, CPA, and overall profitability. Continuously identify opportunities to scale winning campaigns while maintaining efficiency.

• Account Optimization

Manage campaign structures, bidding strategies, Shopping feeds, search terms, audiences, creatives, negative keywords, and budget allocation to improve account performance.

• Tracking & Analytics

Implement, validate, and troubleshoot tracking across GA4, Google Tag Manager, Google Merchant Center, Enhanced Conversions, and Google Ads conversion tracking.

Execute structured A/B tests across creatives, product feeds, bidding strategies, audiences, landing pages, and campaign structures. Document learnings and implement successful optimizations.

• Reporting & Performance Analysis

Prepare weekly and monthly performance reports with actionable insights, growth opportunities, and optimization recommendations based on business metrics.

Work closely with Creative, SEO, Client Servicing, and Shopify teams to ensure campaigns are supported with high-performing creatives, optimized landing pages, and accurate tracking.

• Account Hygiene

Maintain clean account structures, Shopping feeds, asset groups, audience lists, negative keywords, and campaign documentation following agency best practices.

What We're Looking For:

• 1 to 2 years of hands-on Google Ads experience in a digital marketing agency. Agency experience is mandatory.
• Strong experience managing D2C and e-commerce Google Ads accounts.
• Hands-on expertise across Search, Performance Max, Shopping, Demand Gen, Display, YouTube, and Remarketing.
• Strong understanding of RoAS optimization, Shopping campaigns, product feeds, audience segmentation, and budget scaling.
• Working knowledge of GA4, Google Tag Manager, Google Merchant Center, Enhanced Conversions, and conversion tracking.
• Ability to analyze campaign performance and implement data-driven optimizations to improve profitability.
• Active Google Ads Certifications across Search, Shopping, Performance Max, Display, and Measurement are preferred.
• Strong communication skills and the ability to discuss campaign performance with internal teams and clients.

Tools You'll Work With:

Google Ads, Google Ads Editor, GA4, Google Tag Manager, Google Merchant Center, Looker Studio, Google Ads Scripts, Shopify, and advanced Excel/Google Sheets. Familiarity with Optmyzr, Supermetrics, or similar optimization tools is a plus.

What Would Make You Stand Out:

• Hands-on Shopify experience with D2C brands.
• Experience with Enhanced Conversions, Offline Conversion Imports, Server-Side Tagging, or Feed Optimization.
• Experience scaling brands from ₹5L+ to ₹50L+ monthly ad spend while maintaining profitable RoAS.
• Exposure to international e-commerce accounts across the US, Canada, or the Middle East.