SEM Performance - Google Ads Executive | Tardeo, Mumbai

IMZ Media Solutions Pvt. Ltd.; Mumbai; Vor Ort; INR 600.000 - 1.200.000; Vollzeit

Zusammenfassung

IMZ Media Solutions Pvt. Ltd. is seeking a Google Ads Specialist with agency experience to manage 6–10 client accounts across B2B and B2C campaigns. You will own end-to-end campaign management, optimize RoAS, and lead tracking and reporting efforts.

You will collaborate with cross-functional teams, mentor associates, and present data-driven recommendations. Strong English communication and certifications across Google Ads are required to succeed in this role.

Qualifikationen

• 2–4 years of hands-on Google Ads execution experience in a digital marketing agency
• Agency experience is non-negotiable and required
• Demonstrable RoAS-driven mindset with trackable account turnarounds
• Active Google Ads certifications across Search, Display, Measurement, PMax, and Shopping

Aufgaben

• End-to-End Campaign Management: Plan, build, launch, and optimize campaigns across Google Ads ecosystems for a portfolio of clients
• RoAS & Performance Ownership: Hit and beat client RoAS, CPL, CPA targets
• Account Strategy: Recommend campaign structures, budgets, bidding strategies per funnel stage
• Tracking & Analytics: Own GA4, GTM, Merchant Center, and conversion APIs tracking
• Testing Discipline: Run structured A/B tests and document learnings
• Client-Facing Reporting: Build decks for reviews with context and recommendations
• Cross-Team Collaboration: Coordinate with Client Servicing, SEO, META Ads, Creative teams
• Mentor Associates: Guide associates on hygiene, troubleshooting, and best practices

Kenntnisse

Google Ads execution

RoAS optimization

Conversion tracking

Campaign testing

Client communication

Tools

GA4

Google Tag Manager

Google Merchant Center

Looker Studio

Jobbeschreibung

Role Overview :

This is a core execution role for a Google Ads specialist who has already cut their teeth at an agency and wants a portfolio of accounts where their decisions directly move the RoAS needle. You will independently manage 6 to 10 client accounts spanning B2B lead generation and B2C/D2C performance, across the full Google Ads ecosystem: Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You are accountable for results, not just activity.

Role & responsibilities :

• End-to-End Campaign Management: Plan, build, launch, and optimize campaigns across Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing for a portfolio of B2B and B2C clients.
• RoAS & Performance Ownership: Hit and beat client RoAS, CPL, and CPA targets. No hiding behind the algorithm is still learning.
• Account Strategy: Recommend campaign structures, budget allocations, and bidding strategies tailored to each clients funnel stage and business goal. Differentiate clearly between B2B intent capture and B2C demand generation.
• Tracking & Analytics: Own tracking implementation and audits across GA4, Google Tag Manager, Google Merchant Center, and conversion APIs. You catch tracking issues before clients do.
• Testing Discipline: Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages. Maintain test logs and document learnings for the team.
• Client-Facing Reporting: Build performance decks for monthly and quarterly business reviews. Present numbers with context and recommendations, not screenshots from Ads Manager.
• Cross-Team Collaboration: Work closely with Client Servicing, SEO, Meta Ads, and Creative teams. Brief creatives on whats needed and why, not just "we need new ads".
• Mentor Associates: Guide Google Ads Associates on campaign hygiene, troubleshooting, and best practices.

Preferred candidate profile :

• 2 to 4 years of hands-on Google Ads execution experience inside a digital marketing agency. Agency experience is non-negotiable for this role; in-house brand experience alone does not qualify.
• Strong working knowledge across Google Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You should be able to walk into a new account, audit it, and have a 30/60/90 day improvement plan within a week.
• Demonstrable RoAS-driven mindset. We will ask you for specific accounts where you turned around performance and what you did. Bring receipts.
• Confident with GA4, Google Tag Manager, Google Merchant Center, Looker Studio, and conversion tracking debugging.
• Active Google Ads certifications across Search, Display, Measurement, PMax, and Shopping at minimum.
• Strong written and spoken English. You will join client calls regularly, even when not the primary point of contact.
• Comfortable working across both B2B (lead gen, longer sales cycles, lower volume) and B2C/D2C (RoAS, Shopping, volume plays). Strength in only one context will not cut it.