SEO Manager

Zoo Media; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Zoo Media is seeking a strategic, performance-driven SEO Manager to lead organic growth across SEO, GEO, and AEO. You will shape content strategy, optimize for search intent, and drive visibility across AI-driven discovery platforms.

You will collaborate with content, UX, development, and brand teams, oversee technical SEO, and mentor a growing SEO group to deliver measurable gains in traffic, rankings, and conversions while staying ahead of industry trends.

Qualifications

• Proven experience in developing and executing integrated organic growth strategies across SEO, GEO, and AEO.
• Strong knowledge of AI-driven discovery platforms and conversational search.
• Experience with structured data, schema markup, and AI search readiness.
• Excellent leadership and stakeholder management.
• Ability to mentor SEO team and manage multiple priorities.

Responsibilities

• Lead and execute organic growth strategies across SEO, GEO, and AEO aligned with business goals.
• Drive visibility on traditional search engines and AI-driven discovery platforms.
• Develop content strategies targeting search intent and featured snippets.
• Collaborate with content, UX, development, and brand teams to implement SEO across touchpoints.
• Oversee technical SEO: site architecture, crawlability, indexing, Core Web Vitals, schema.
• Monitor KPI like organic traffic, rankings, CTR, and conversions.
• Lead authority-building through backlinks, digital PR, and entity-building.
• Mentor SEO team and establish reporting processes.
• Stay updated with evolving search algorithms and AI trends.

Skills

SEO strategy

Technical SEO

GEO

AEO

Analytics

Leadership

Content optimization

Stakeholder management

Tools

Google Analytics

Google Search Console

Job description

Role Summary:

We are looking for a strategic and performance-driven SEO Manager to lead organic growthinitiatives across SEO, Generative Engine Optimization (GEO), and Answer EngineOptimization (AEO). This role requires a strong blend of technical expertise, content strategy,analytics, and leadership to drive visibility, traffic, discoverability, and business growthacross traditional search engines and AI-driven discovery platforms.

Ideal Experience:

6-8 years

Key Responsibilities:

• Lead and execute integrated organic growth strategies across SEO, GEO, and AEO aligned with brand and business objectives.
• Drive visibility across search engines, AI-driven discovery platforms, conversational search, and answer engines.
• Develop and oversee content strategies focused on search intent, keyword optimization, featured snippets, conversational queries, and AI-generated answer visibility.
• Collaborate closely with content, media, UX, development, and brand teams to integrate SEO best practices across all digital touchpoints.
• Oversee technical SEO including site architecture, crawlability, indexing, Core Web Vitals, mobile optimization, structured data, and schema implementation.
• Ensure website readiness for AI crawlers and generative engines through semantic structuring, entity optimization, and AI discoverability practices.
• Monitor and optimize KPIs including organic traffic, rankings, featured snippets, AI visibility, answer engine presence, CTR, and conversion performance.
• Lead authority-building initiatives through backlinks, digital PR, brand mentions, entity-building, and AI citation opportunities.
• Analyze SEO and search performance data to derive actionable insights and optimization opportunities.
• Stay updated on evolving search engine algorithms, AI search trends, and emerging technologies to drive innovation and future-ready SEO strategies.
• Lead, mentor, and guide SEO team members while establishing strong execution and reporting processes.
• Collaborate with stakeholders and leadership teams to align organic growth strategies with broader marketing and business goals.
• Support new business initiatives and strategic pitches with SEO-driven insights, recommendations, and growth opportunities.

Must-Have Skills:

• Strong expertise in SEO strategy, technical SEO, and organic growth frameworks.
• Deep understanding of keyword strategy, search intent, and performance-driven content optimization.
• Strong knowledge of GEO, AEO, AI discoverability, and evolving search ecosystems.
• Experience with structured data, schema markup, crawl optimization, and AI search readiness.
• Strong analytical skills with expertise in Google Analytics, Google Search Console, and SEO reporting tools.
• Excellent leadership, communication, and stakeholder management abilities.
• Ability to manage teams, workflows, timelines, and multiple priorities efficiently.

Good to Have:

• Experience working with luxury, fashion, jewellery, or D2C brands.
• Understanding of performance marketing and integrated digital campaigns.
• Experience with SEO automation tools, AI-driven optimization workflows, and advanced analytics platforms.
• Knowledge of digital PR, entity SEO, and authority-building strategies.
• Experience managing SEO in fast-paced agency or growth-focused environments.

Working Style & Expectations:

Fast-paced, collaborative, and performance-driven environment. Strong ownership of organic growth, execution quality, and strategic outcomes. Ability to balance creativity, technical SEO, and business objectives. Open to experimentation, iteration, and innovation across search ecosystems. Consistent communication, leadership, and cross-functional collaboration.