Search Engine Optimization Manager

Nians; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Nians is seeking a skilled Manager – SEO & GEO to lead our organic growth across traditional search engines and AI-driven discovery.

You will build and execute strategies, mentor a team, optimize content for generative engines, and collaborate with content and product teams to deliver measurable business impact.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 5-7 years in SEO with GEO/AI exposure.
• Proven ability to drive traffic and conversions.
• Experience mentoring teams and strong leadership.
• Strong fundamentals in on-page, off-page, technical SEO; evolving GEO practices.
• Hands-on with SEMrush, Ahrefs, Moz, GA, GSC.
• Familiarity with AI search ecosystems (Google SGE, Bing Copilot) a plus.
• Analytical mindset to derive insights.
• Excellent communication and collaboration.
• Ability to manage multiple priorities.

Responsibilities

• Develop and execute SEO and GEO strategies across traditional and AI-driven platforms.
• Lead and mentor a team of SEO specialists.
• Research keywords, query intent, and conversational search.
• Optimize content for search engines and generative AI platforms.
• Drive GEO-aligned content strategies.
• Oversee technical SEO, audits, crawl, index, schema, AI-readiness.
• Plan and execute link-building and authority-building.
• Monitor performance with Google Analytics, GA4, GSC, and GEO tools.
• Prepare regular performance reports for stakeholders.
• Stay updated on algorithm changes and AI trends.
• Collaborate with content, product, engineering, design.

Skills

SEO strategy

GEO/Generative Engine Optimization

Team leadership

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

Job description

We are seeking a skilled and forward-thinking Manager – SEO & GEO to lead our organic growth strategy across both traditional search engines and emerging AI-driven discovery platforms. This role will be responsible for driving search visibility, optimizing content for generative engines, and leading a team to deliver measurable business impact.

ROLES & RESPONSIBILITIES:

• Develop and execute comprehensive SEO and GEO strategies to improve organic rankings across search engines and AI-powered platforms (e.g., generative search, answer engines, and LLM-based discovery).
• Lead and mentor a team of SEO specialists, ensuring high-quality execution of campaigns, continuous learning, and performance excellence.
• Conduct in-depth keyword, query intent, and conversational search research to identify high-value opportunities across both traditional and AI-driven search ecosystems.
• Optimize website content for search engines and generative AI platforms, including meta tags, structured data, topical authority, and semantic relevance.
• Drive content strategies aligned with GEO principles, ensuring content is structured, authoritative, and easily interpretable by AI models and answer engines.
• Oversee technical SEO initiatives, including site audits, crawlability, indexation, site performance, schema markup, and AI-readiness.
• Plan and execute link-building and authority-building strategies to enhance domain credibility and improve visibility across both SERPs and generative outputs.
• Monitor and analyze performance using tools such as Google Analytics, Google Search Console, and SEO platforms, along with emerging GEO/AI visibility tracking tools.
• Track and optimize for AI-driven search visibility metrics, such as featured snippets, answer inclusion, and generative engine citations.
• Prepare and present regular performance reports, dashboards, and insights to stakeholders, highlighting both SEO and GEO impact.
• Stay updated on search engine algorithm changes, AI advancements, and generative search trends, proactively adapting strategies.
• Collaborate with cross-functional teams (content, product, engineering, design) to align SEO & GEO initiatives with broader marketing and business goals.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications or a related field.
• 5-7 years of experience in SEO, with exposure to or strong interest in GEO (Generative Engine Optimization) and AI-driven search.
• Proven ability to develop and execute successful SEO strategies, with measurable impact on traffic and conversions.
• Experience managing or mentoring a team, with strong leadership and interpersonal skills.
• Deep understanding of SEO fundamentals (on-page, off-page, technical SEO) and evolving GEO practices (semantic search, entity optimization, structured content).
• Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Familiarity with AI search ecosystems, including Google SGE, Bing Copilot, and other generative search interfaces, is a strong plus.
• Strong analytical mindset with the ability to interpret data, identify trends, and drive actionable insights.
• Excellent communication and collaboration skills.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.