Senior SEO Executive

Grapes Worldwide; Delhi; On-site; INR 700,000 - 1,000,000; Full time

Job summary

A leading integrated communications agency in India is seeking a Mid-Senior Level SEO Specialist to enhance their digital strategy. The role involves managing SEO tasks, interacting with clients for project updates, and employing various digital tools for optimization. Applicants should have concrete experience with Google Analytics and SEO best practices. This full-time position emphasizes innovative thinking and collaboration with creative teams to improve overall brand visibility.

Qualifications

• Sound knowledge of industry best practices in SEO and SEM.
• Deep understanding of technology behind search engines and Google Webmaster guidelines.
• Experience using tools like SEMrush for keyword analysis.

Responsibilities

• Set up Google Analytics and analyze visitor statistics for SEO planning.
• Recommend improvements to website architecture for better SEO performance.
• Interact with clients to update progress and address queries.

Skills

SEO

Google Analytics

Social Media Marketing

Reporting with Excel

Tools

SEMrush

Google Page Speed

WordPress

Job description

Human Resources | People & Talent | Creative, Strategy & Business Hiring

Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Responsibilities

• Experience on GTM would be preferable (event, cross-domain linking, e-commerce, scroll tracking etc.)
• Setting up Google Analytics and Webmasters analyzing the visitor statistics and research and utilizing the data for planning future SEO strategies.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Perform ongoing keyword discovery, expansion and optimization with the team.
• Responsible for META tag and web content optimization for improved search results.
• Creation and submission of XML sitemaps, HTML/PHP sitemaps and robots.txt.
• Making page changes via FTP or through the use of various plug‑ins via
• WordPress, Joomla or Custom CMS of clients.
• Extensive use of Social media like Facebook and Twitter for site promotion and updates.
• Effective use of Google Alerts for updates on competitor websites.
• Interacting with the client to update the progress and solve their queries daily.
• Work closely with social media & content teams for SEO projects.
• Work closely with the website development team to suggest ideas for SEO friendly website design.
• Develop and implement link‑building campaigns.

Requirements

• Sound knowledge of industry best practices.
• Deep Understanding of Technology Behind Search Engine, Google Webmaster Guidelines, Search Friendly Websites, Google Penalties & Recovery
• Strong awareness of Google Algorithm Updates
• Strong Knowledge of HTML & CMS Panels like WordPress; knowledge of PHP, Dreamweaver, and FileZilla will be an added advantage.
• Expertise with Excel Reporting (Filters, VLOOKUP, Calculation Formulas, Pivot, Graph, Chart)
• Hands‑on experience with tools like SEMrush is desired.
• Knowledge of Tech Tools: Firebug, Webmaster, Hootsuite, Yoono, Google Page Speed, GTMetrix, Alexa, Google Keyword Planner

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function & Industry

Research; Advertising Services