Digital Marketing Executive

Amber Lifesciences Inc.; Mumbai; On-site; Full time

Job description

Innovating healthcare with science, compassion, and purpose – shaping a healthier tomorrow for everyone. If you’re passionate about advancing healthcare, inspired by innovation, and committed to improving lives, Amber LifeSciences is your destination. Are you ready to Join this transformative journey with us?

Digital Marketing Executive

Mumbai | Marketing & Growth | Full-Time | 0–2 Years Experience (Freshers Welcome)

About the Role

Amber is looking for a Digital Marketing Executive who lives and breathes the internet. You will plan, execute, and optimise campaigns across SEO, social media, paid ads, email, and content — turning clicks into customers and data into decisions. If you are curious, creative, and commercially minded, we want you on the team.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Plan and execute on-page SEO strategies: keyword research, meta tags, URL structure, internal linking, and content optimization.
• Drive off-page SEO through quality link building, guest posting, directory submissions, and outreach.
• Conduct regular technical SEO audits and coordinate with the web team to fix crawl errors, speed issues, and indexing problems.
• Monitor organic performance via Google Search Console and Analytics; prepare weekly ranking and traffic reports.

2. Performance Marketing (Paid Media)

• Plan, launch, and manage paid campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
• Monitor campaign budgets, bids, CPC, CTR, ROAS, and conversion metrics; optimize for ROI continuously.
• Run A/B tests on ad copy, creatives, landing pages, and audiences to improve campaign performance.
• Prepare detailed performance reports with insights and actionable recommendations for stakeholders.

3. Social Media Management

• Create and manage content calendars for Instagram, LinkedIn, Facebook, and YouTube aligned to brand voice.
• Develop engaging posts, reels, stories, carousels, and short-form videos in coordination with the design team.
• Monitor audience engagement, respond to comments/DMs, and grow organic follower base across platforms.
• Track social analytics — reach, impressions, engagement rate, follower growth — and report monthly.

4. Content Marketing & Email

• Write SEO-optimized blog posts, landing page copy, product descriptions, and website content.
• Plan and execute email marketing campaigns: newsletters, drip sequences, promotional mailers, and re-engagement flows.
• Collaborate with the content and design team to create compelling creatives, infographics, and explainer assets.
• Manage and grow the email subscriber list; monitor open rates, CTRs, and unsubscribe trends.

5. Analytics & Reporting

• Own weekly and monthly digital marketing dashboards across all channels using GA4, GSC, and Ads platforms.
• Identify trends, traffic drops, and growth opportunities; present findings clearly to the marketing head.
• Track competitor digital activity and benchmark Amber's performance against industry standards.
• Support the team in setting KPIs for each campaign and measuring outcomes against targets.

Tools You Will Work With

• Google Analytics 4 — Traffic & behavior analysis
• Google Search Console — SEO monitoring & indexing
• SEMrush / Ahrefs — Keyword research & backlinks
• Meta Ads Manager — Facebook & Instagram paid ads
• Google Ads (PPC) — Search, display & shopping ads
• Mailchimp / HubSpot — Email marketing & automation
• Canva / Adobe Express — Social creatives & design
• WordPress / CMS — Content publishing & on-page SEO

Skills & Competencies

• SEO (On-page & Off-page) — Keyword strategy, meta optimization, link building
• Performance Marketing — Google Ads, Meta Ads, ROI-driven campaign management
• Content Marketing — Blogs, landing pages, social copy, email newsletters
• Social Media Management — Instagram, LinkedIn, Facebook, YouTube strategy
• Email Marketing — Campaign planning, segmentation, A/B testing
• Analytics & Reporting — GA4, Search Console, dashboards, data storytelling
• Graphic Design Basics — Canva, Adobe Express, visual content creation
• Marketing Automation — HubSpot, Mailchimp, CRM workflow understanding

Qualifications & Experience

• Education — Graduate in Marketing, Mass Media, Business Administration, or any discipline. A certification in Digital Marketing (Google, HubSpot, Meta Blueprint, IIDE) is a strong advantage.
• Experience — 0–2 years in digital marketing, SEO, or social media. Freshers with strong internship experience, freelance projects, or a personal brand/blog are highly encouraged to apply.
• Certifications — Google Analytics, Google Ads, HubSpot Content Marketing, Meta Blueprint — any one or more is a plus. We value demonstrated skill over degree alone.

What We Offer

• Fast Growth — Clear promotion track within 12 months
• Live Campaigns — Real budgets, real clients from Day 1
• Skill Building — Paid certifications & training support
• Collaborative Team — Work directly with strategy & creative
• Flexible Culture — Results-first, not clock-watching
• Performance Bonus — Variable pay tied to campaign outcomes

What Makes You a Great Fit

• Curious & self-driven
• Data-obsessed
• Creative storyteller
• Team player
• Growth mindset
• Digitally native
• Detail-oriented