Search Engine Optimization Manager

Tutorcloud.ai; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

TutorCloud.ai is seeking a Senior SEO Executive / Associate SEO Manager for a hybrid role in Global Marketing. You will personally run technical audits, implement on-page fixes, and manage crawl reports while leading a junior SEO exec and a content agency against a shared strategy.

You will own day-to-day delivery; the SEO Lead dictates overall strategy and stakeholder sign-off, collaborating with Content Marketing and Engineering on technical fixes and page builds.

Qualifications

• 4–7 years of hands-on SEO experience.
• At least 1–2 years managing a junior team or an external agency.
• Hands-on GA4, GTM and Search Console configuration.
• Strong technical SEO fundamentals: crawlability, indexation, redirects, structured data, Core Web Vitals.
• On-page and content SEO: briefing, execution, and SERP intent analysis.
• Off-page/link-building experience with QA of briefs.
• Advanced use of Ahrefs and Screaming Frog.
• Internal linking best practices for link equity routing.
• Comfort with AI-driven SEO workflow automation.

Responsibilities

• Technical SEO audits, identify indexability issues, and fix them.
• Manage geo-redirection audits and crawl monitoring, including hreflang checks.
• Oversee redirects, canonicalisation, schema, Core Web Vitals, crawl budget.
• QA content briefs and ensure alignment with strategy before go-live.
• Run link-building and digital PR and conduct backlink audits.
• Hands-on GA4/GTM/Search Console reporting and dashboards.
• Collaborate with Content Marketing and Engineering on page builds.

Skills

Hands-on SEO

GA4 setup

GTM events

Core Web Vitals

Screaming Frog

Internal linking

AI tools

JS-rendered sites

Data analysis

Tools

Screaming Frog

Ahrefs

GA4

GTM

ChatGPT

Claude

Job description

Designation: Senior SEO Executive / Associate SEO Manager

Department: Global Marketing

Employment Type: Full-time

About the Role

TutorCloud is an AI platform for education, serving parents/students directly and, separately, schools/districts, around the globe. This is a hybrid execution + management role. We need someone who can personally run technical audits, write on-page fixes, and manage a crawl report and who can manage a junior SEO exec plus a content agency against a shared strategy, without every task routing back through the SEO Lead. You'll own day-to-day delivery; the SEO Lead owns overall strategy and stakeholder sign-off.

Key Responsibilities

1. Technical SEO (hands-on)

• Run and interpret Screaming Frog crawls on a regular cadence, with particular attention to indexability regressions introduced by the ongoing React migration (JS rendering, hydration issues, broken canonical/meta injection)
• Own execution of the geo-redirection audit and ongoing monitoring — crawler detection method, 302 vs 301 usage, hreflang reciprocity, Vary header correctness, and content-parity checks between crawler and user views
• Manage redirect chains, canonicalization, structured data/schema, Core Web Vitals and crawl budget issues
• Flag anything that drifts toward cloaking risk before it becomes a live problem, not after
• Apply internal linking best practices so link equity flows to priority pages — working within the site's existing IA/structure, not designing it from scratch

2. On-Page & Content SEO

• Write keyword briefs to spec: intent classification, per-market MSV, competitor SERP page-type analysis, and correct handling of MSV-duplicate keyword groups (no volume double-counting)
• Execute and QA on-page changes at scale across build phases
• Act as the SEO sign-off gate between Content Marketing's wireframes and go-live
• QA the content agency's output against brief, not just topic relevance

3. Off-Page SEO

• Run link-building/digital PR execution and outreach
• Ongoing backlink audits via Arefs — quality of referring domains, disavow decisions where needed

4. Analytics & Reporting

• Fully hands-on in GA4 (custom events/conversions), GTM (tag/trigger implementation without waiting on engineering), and Search Console (query/page/country-level analysis)
• Build regular performance reporting — traffic, rankings, conversions — for the SEO Lead and stakeholders
• Sanity-check the numbers you're reporting on: catch inflated or contradictory assumptions in shared data rather than passing them upstream unchecked

5. AI & Automation

• Use AI tools (ChatGPT, Claude, or similar) day-to-day to speed up keyword research, briefs, and reporting
• Willingness to be trained on building AI-assisted SEO workflows (clustering, brief drafting, crawl-issue triage) — no prior experience building these required, just comfort learning and adopting them

6. Team & Stakeholder Management

• Manage and QA the Junior SEO Executive's keyword research, on-page work, and reporting
• Be the primary point of contact for the content agency — hold them to briefs, not just topic ownership
• Partner directly with Content Marketing on landing page builds and Engineering on technical fixes

Must-Haves

• 4-7 years of hands‑on SEO experience, including at least 1-2 years managing a junior team member and/or an external agency
• Genuinely hands‑on in GA4, GTM, and Search Console — able to configure events/conversions and implement tags directly, not just read dashboards
• Strong technical SEO fundamentals: crawlability, indexation, redirects, reflag, structured data, Core Web Vitals
• Solid on‑page and content SEO experience — briefing, execution, and SERP intent analysis
• Working off‑page/link‑building experience
• Advanced, regular practical use of Arefs and Screaming Frog (not occasional/self‑taught level)
• Working understanding of internal linking best practices (link equity, priority‑page routing)
• Comfortable using everyday AI tools (ChatGPT, Claude, or similar) for research/writing/reporting — willingness to learn AI‑driven SEO workflow automation on the job, no prior build experience required
• Comfortable working with a JS‑rendered/SPA site (React, Vue, or Angular) and its crawl/indexation quirks
• Strong spreadsheet skills for keyword data management and deduplication

Good to Have

• Exposure to B2B or lead‑gen SEO (nice to have, not required)
• Edtech or other compliance‑adjacent vertical experience (comfort with trust/compliance content — FERPA, COPPA, GDPR)
• Multi‑market/international SEO experience — reflag at scale, geo‑targeting, IP‑based redirection and its risks
• Experience managing or briefing external content agencies
• Equal Opportunity Employer

We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.