Search Engine Optimization Executive

Warrous Pvt Ltd; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

Warrous Pvt Ltd in Gurgaon invites an SEO Specialist with 2–3 years of hands-on experience to drive organic growth, optimize sites, and manage paid campaigns to support business goals.

You will perform keyword research with SEMrush/Ahrefs, optimize content and meta tags, build links, monitor performance with Google Analytics and Search Console, and collaborate with content and dev teams to ensure precise tracking and reporting across GA4 and Tag Manager.

Qualifications

• 2–3 years hands-on experience in SEO, SMO, Google Ads and Google Analytics.
• Experience improving SERP rankings and driving organic traffic.
• Familiarity with paid campaigns optimization and analytics reporting.

Responsibilities

• Conduct keyword research and competitor analysis using industry tools.
• Optimize website content, meta tags, and technical on-page elements.
• Build and monitor off-page SEO through link-building and outreach.
• Track and analyze SEO performance using Google Analytics, Search Console, and other analytics platforms.
• Stay up-to-date with the latest SEO trends and best practices.

Skills

SEO

SMO

Google Ads

Google Analytics

Tools

SEMrush

Ahrefs

Google Keyword Planner

Google Search Console

Google Analytics

Google Tag Manager

Job description

We are looking for a results-driven SEO Specialist with 2–3 years of hands-on experience in Search Engine Optimization (SEO), Social Media Optimization (SMO), Google Ads, and Google Analytics. The ideal candidate will be responsible for developing and implementing effective SEO strategies to drive organic traffic, enhance SERP rankings, and manage paid campaigns to achieve business goals.

Key Responsibilities:

Search Engine Optimization (SEO):

• Conduct keyword research and competitor analysis using tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Optimize website content, meta tags, and technical elements for on-page SEO.
• Monitor and improve off-page SEO strategies including link-building and outreach.
• Track and analyze SEO performance using tools like Google Search Console and analytics platforms.
• Stay up to date with the latest SEO trends, algorithm updates, and best practices.

Social Media Optimization (SMO):

• Plan and execute SMO strategies to increase brand visibility and engagement.
• Work with the content team to create social media calendars and posts.
• Optimize social media profiles (Facebook, Twitter, Instagram, LinkedIn, etc.) for reach and performance.
• Monitor social media metrics and adjust strategies accordingly.

Google Ads (PPC):

• Plan, create, and manage paid advertising campaigns on Google Ads (Search, Display, YouTube).
• Conduct keyword bidding, ad copywriting, and audience targeting.
• Monitor campaign performance and ROI, and make data-driven optimizations.
• Track conversions and set up goal tracking.

Google Analytics & Reporting:

• Set up and manage Google Analytics properties, events, and goals.
• Generate detailed performance reports and dashboards for all digital campaigns.
• Provide actionable insights based on analytics and reporting.
• Collaborate with the development team to ensure proper tracking setup (GA4, Tag Manager).