SEO & SMM Expert

Misha Infotech; Sector 10; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Misha Infotech is seeking a hands-on SEO & SMO Expert with strong practical experience in technical SEO, local and international SEO, AEO/GEO/AIO, organic lead generation, and social media optimization. This role requires managing SEO and social media campaigns, solving technical issues, and improving organic visibility and conversions.

You will work on Indian and international markets, analyze performance with GA4, GSC, and other tools, and lead content and social strategies to drive traffic

Qualifications

• Hands-on SEO and SMO experience with proven impact.
• Experience solving technical SEO problems and improving visibility.
• Ability to demonstrate impact in traffic, rankings, engagement, or conversions.
• Experience with GA4, GSC and conversion tracking.
• Experience creating and optimizing social media strategies.

Responsibilities

• Conduct complete Technical SEO audits and identify issues independently.
• Develop and implement SEO strategies for Indian and international markets.
• Perform keyword research, competitor analysis and content-gap analysis.
• Optimize website structure, pages, content, internal linking and technical elements.
• Monitor crawling, indexing, rankings, organic traffic and conversions.
• Implement Local SEO growth and Google Business Profile optimization.
• Coordinate with content writers and developers to improve SEO-focused content.
• Develop and manage organic social media strategies and content plans.
• Analyze social metrics and lead generation opportunities from social channels.

Skills

Technical SEO

On-Page SEO

Local SEO

International SEO

AEO/GEO/AIO & AI Search

Analytics & Tracking

SEO Tools

Organic Lead Generation

CRO

SEO Reporting

SMO/Social Media Strategy

Lead Generation via Social

Tools

Screaming Frog

Semrush

Ahrefs

Job description

We are hiring a hands-on SEO & SMO Expert with strong practical experience in Technical SEO, Local & International SEO, AEO/GEO/AIO, Organic Lead Generation, and Social Media Optimization.

This role is for someone who has managed SEO and social media campaigns, solved technical SEO problems, improved organic and local visibility, created/optimized social media strategies, and can demonstrate how their work resulted in traffic, rankings, engagement, qualified leads, conversions, or revenue.

Strong hands-on SEO/SMO experience is mandatory.

What We Actually Need

The candidate should have strong hands-on knowledge of:

SEO Mandatory

• Technical SEO: Crawling, indexing, robots.txt, XML sitemaps, canonicals, redirects, status codes, duplicate content, Core Web Vitals, site architecture, JavaScript SEO basics and schema
• On-Page SEO: Search intent, keyword research, keyword mapping, internal linking, content optimization and landing-page optimization
• Local SEO: Google Business Profile, local landing pages, citations/NAP, reviews, local keyword strategy and local rankings
• International SEO: Experience working on projects targeting markets such as US, UK, UAE, Australia or other international markets
• AEO/GEO/AIO & AI Search: Google AI Overviews, entity optimization, structured content, schema and optimization for AI-driven discovery
• Analytics & Tracking: GA4, Google Search Console, Google Tag Manager and conversion tracking
• SEO Tools: Screaming Frog, Semrush, Ahrefs or equivalent tools
• Competitor & Content Gap Analysis
• Organic Lead Generation: Understanding how SEO traffic is converted into enquiries, appointments, leads or sales
• CRO: Ability to identify why an organically ranking page is not converting and recommend improvements
• SEO Reporting: Ability to connect SEO activities with business KPIs rather than only reporting keyword rankings

SMO / Social Media Mandatory

• Develop and execute Social Media Optimization (SMO) strategies for company and client accounts
• Manage and optimize social media profiles across platforms such as LinkedIn, Facebook, Instagram, X and YouTube
• Create social media content strategies aligned with business objectives and target audiences
• Conduct competitor and social media analysis
• Improve organic reach, engagement, followers and brand visibility
• Develop content calendars and coordinate with designers/content writers
• Optimize social media posts using relevant keywords, hashtags, captions, CTAs and platform-specific best practices
• Monitor engagement, reach, impressions, clicks, followers and other relevant KPIs
• Identify opportunities for social media-driven lead generation
• Repurpose website blogs, SEO content and other marketing assets for social platforms
• Track performance and continuously optimize content based on analytics
• Stay updated with changes in social media algorithms, content formats and platform trends

What You'll Be Responsible For

You will independently manage SEO and SMO activities from:

Audit Strategy Implementation Measurement Optimization

SEO Responsibilities

• Conduct complete Technical SEO audits and identify issues independently
• Develop and implement SEO strategies for Indian and international markets
• Perform keyword research, competitor analysis and content-gap analysis
• Optimize website structure, pages, content, internal linking and technical elements
• Monitor crawling, indexing, rankings, organic traffic and conversions
• Identify opportunities for Local SEO and Google Business Profile growth
• Implement strategies for AEO/GEO/AIO and AI-driven search visibility
• Work with developers to resolve technical SEO issues
• Coordinate with content writers to create SEO-focused content
• Improve organic traffic, qualified leads and conversion rates
• Monitor SEO performance through GA4, GSC and other SEO tools
• Prepare regular performance reports linked to business KPIs

SMO Responsibilities

• Develop and manage organic social media strategies
• Create monthly/weekly social media content plans
• Coordinate with content and design teams for social media creatives and posts
• Optimize social profiles and content for maximum organic visibility
• Monitor social media engagement, reach, impressions, clicks and follower growth
• Identify and implement strategies for increasing organic engagement
• Support lead generation through social media channels
• Analyze competitor social media activities and identify content opportunities
• Test different content formats, topics, hooks and CTAs
• Prepare social media performance reports and recommend improvements