SEO Specialist

Sowedane UK Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Sowedane IT Soulutions in Hyderabad, India is seeking an SEO/SEM expert to manage all search marketing activities. You will lead SEO strategy, content development, link building, and keyword planning to improve rankings across major search networks. You will also manage SEM campaigns on Google, Yahoo, and Bing to maximize ROI.

Required are proven SEO/SEM experience, analytics proficiency, and the ability to adapt to changing trends. Role may require commuting or relocation to Hyderabad.

Qualifications

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.
• Ability to commute/relocate: Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required).

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills

SEO experience

SEM experience

Analytics tools

Bid management tools

A/B testing

HTML/CSS/JS

Rankings knowledge

SEO/SEM best practices

Quantitative degree

Relocation ability

Education

Bachelor's (Preferred)

BS/MS in quantitative field

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

About Us -

Sowedane IT Soulutions is a service-based company founded in 2007 providing services in Bespoke Software Development, Staff Augmentation, IT Consulting, Fintech Products. Catering to companies in US, Europe & UK

Education:

• Bachelor's (Preferred)

Experience:

• SEO 4 years (Required)
• PPC Campaign Management: 3 years (Required)
• Total work: 4 years (Preferred)

Job Location - Hyderabad India

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Ability to commute/relocate:
• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)