Script Writer (Performance Marketing) - Malayalam & Tamil

Bhaktilok; Bengaluru; On-site; INR 500,000 - 900,000; Full time

Job summary

Bhaktilok in Bengaluru is seeking an experienced Script Writer for Performance Marketing, focusing on Malayalam and Tamil scripts for Meta and Google ads. The role demands adaptation to quick project changes and a solid grasp of ad psychology to craft high-converting scripts.

The candidate should have 2–5 years of hands-on experience in performance marketing scriptwriting or direct-response copywriting, with strong Hindi vernacular skills and fluency in English to support cross-language

Qualifications

• 2–5 years in performance marketing scriptwriting or direct-response copywriting.
• Proven ability to write high-converting hooks and CTAs.
• Strong written Hindi and good English comprehension.
• Experience with Meta Ads and Google Ads script formats.
• Ability to translate/adapt scripts using AI tools.

Responsibilities

• Write concept-driven video scripts and visual blueprints for Meta and Google performance ad campaigns.
• Develop multiple hook variations and creative angles for A/B testing.
• Use AI tools to adapt and scale winning scripts into multiple languages.
• Collaborate with the performance marketing team to analyze ad performance data and iterate scripts.

Skills

Hook writing

Ad copywriting

Adaptability

Ad formats understanding

English reading

Hindi vernacular

AI tools usage

Tools

AI Tools for translation

Job description

Position Title: Script Writer – Performance Marketing (Malayalam & Tamil)

Experience Required: 2 to 5 Years

Work Mode : Onsite role NO REMOTE / NO WFH

Role Summary:

We are looking for an experienced and adaptable Performance Marketing Script Writer to create high-converting video ad scripts for Meta Ads and Google Ads. The candidate should understand ad psychology, hook generation, and social media trends, with the ability to adapt quickly to different product environments and campaign requirements.

Key Qualifications & Requirements:

• Experience: 2 to 5 years of hands-on experience in performance marketing scriptwriting or direct-response copywriting.
• Platform Knowledge: Solid understanding of script formats for Meta Ads (Facebook & Instagram Reels/Feed) and Google Ads (YouTube Shorts/In-Stream).
• Hindi: Strong creative writing and vernacular command.
• English: Good reading, comprehension, and understanding skills.
• AI Tools: Ability to leverage AI tools to translate, adapt, and scale scripts into other regional languages.
• Core Competencies:
  • Proven skill in writing high-converting Hooks, ad angles, and strong CTAs.
  • Strong understanding of how social media ads perform and engage users.
• Adaptability: Highly adaptable mindset to adjust to fast-paced environments and write customized scripts according to changing project needs.

Key Responsibilities:

1. 1. Write concept-driven video scripts and visual blueprints for Meta and Google performance ad campaigns..
2. 2. Develop multiple hook variations and creative angles for A/B testing..
3. 3. Use AI tools to adapt and scale winning scripts into multiple languages..
4. 4. Work closely with the performance marketing team to analyze ad performance data and iterate scripts accordingly..