School Field Marketing Executive

Pidilite Industries Limited; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

Pidilite Industries Limited is seeking a School Connect Executive to visit premium schools and showcase Fevicreate and other ASF products. The role focuses on demand generation, onboarding IB/IGCSE/ICSE schools, building relationships with principals and activity heads, and driving product adoption through workshops and demonstrations in the specified city/territory.

You will map schools, coordinate with the sales team to convert engagement into purchases, manage data of schools and educators,

Job description

Requirement-Candidate have to visit premium schools and make them understand the Products and services of Pidilite.

JOB DESCRIPTION

• ASF has a school connect program where the FMEs connect with schools and conduct demand generation activities in school. Now, a specialized Premium School Module is being developed to cater to schools affiliated with IB, IGCSE, and ICSE boards
• Target schools affiliated with IB, IGCSE, and ICSE boards for onboarding on to the Fevicreate school program. Map them within the assigned city and TSI/WSS territory for engagement
• Connect with identified schools through tailored offerings based on their specific needs and interests. Establish strong relationships with key stakeholders (principals, coordinators, activity heads)
• Drive/ increase consumption of ASF brands by way of demand generation activities (Mega Contest, fevicryl workshops) in the premium school segment. Identify opportunities to integrate craft into subjects like science, environmental studies etc
• Introduce and establish Fevicreate Idea Labs and ensure active participation from students.
• Insight gathering – Testing of new products, feedback collection etc. – shift above
• Give product demonstrations to school-teachers and principals for inducing trial usage during school visits
• Drive offtakes and tertiary consumption at adopted outlets for ASF range of products. Co-ordinate with sales team to convert market development activation to sales.
• Connect with school admin team to incorporate ASF product range into their purchase requirement list.
• Data management of users – Premium Schools / Art Teachers/ Principals
• Follow MDP guidelines for the following
• To contact end users as per the monthly work plan
• Give special emphasis on establishing the new products/ Focus products as specified by HO in the Territory allocated to the resource.
• Maintain overall role hygiene & discipline – Adherence to timelines, co-ordinate with field team for POS collaterals, crafting materials etc.