Field Marketing Specialist

Pidilite Industries Limited; Pune District; Sur place; INR 350 000 - 550 000; Plein temps

Résumé du poste

Pidilite Industries Limited in Pune seeks a Premium School Field Marketing Executive to develop and strengthen partnerships with IB/IGCSE/international schools, driving adoption of education programs and solutions. You will engage Principals, Academic Heads, Coordinators, and Teachers through workshops, product samplings, and activations, mapping premium schools in Pune and surrounding areas.

The role requires consultative selling, relationship-building, and the ability to meet monthly/quarterly

Qualifications

• Excellent communication and interpersonal skills for engaging with school decision-makers.
• Strong presentation and demonstration abilities for workshops and activations.
• Proven ability to build and sustain partnerships with premium schools and stakeholders.

Responsabilités

• Develop and strengthen partnerships with premium IB/IGCSE/International schools in Pune.
• Identify opportunities to introduce and expand company offerings within schools.
• Drive institutional sales and program adoption through consultative selling.
• Organize workshops, demonstrations, teacher engagement programs, and student activities.
• Map premium and international schools in Pune and surrounding areas and maintain activity records.

Connaissances

Communication

Presentation

Relationship building

Influencing

Formation

Graduate/Post Graduate in Business, Marketing, Education, or related fields

Description du poste

Position: Premium School Field Marketing Executive

Location: Pune

Division: Consumer Product- Art Stationery Fabric care

Reporting To: Area Field marketing Manager

Role Purpose

The Premium School FME will be responsible for developing and strengthening partnerships with premium schools, including IB, IGCSE, International, and other reputed private schools in Pune. The role requires excellent communication, presentation, relationship-building, and influencing skills to engage with School Principals, Academic Heads, Coordinators, and Teachers, driving adoption of company programs, products, and educational solutions.

School Relationship Management

• Build and maintain strong relationships with Principals, School Directors, Academic Coordinators, HODs, and Teachers.
• Conduct regular visits to assigned premium and international schools.
• Identify opportunities to introduce and expand company offerings within schools.
• Act as the primary point of contact for schools in the assigned territory.

Business Development

• Generate new business opportunities in IB, IGCSE, CBSE premium, and International schools.
• Drive institutional sales and program adoption through consultative selling.
• Achieve monthly, quarterly, and annual business targets.
• Increase direct school engagement and penetration in the assigned territory.

Program Activation & Implementation

• Organize workshops, demonstrations, teacher engagement programs, and student activities.
• Conduct product sampling, trials, exhibitions, and experiential learning sessions.
• Ensure successful execution of school activation calendars and campaigns.
• Coordinate with school stakeholders for smooth implementation of educational programs.

Stakeholder Influencing

• Effectively present product benefits and learning outcomes to school decision-makers.
• Understand school requirements and customize value propositions accordingly.
• Convince and influence stakeholders through strong communication and solution-oriented discussions.
• Build long-term strategic partnerships with key schools.
• Map premium and international schools in Pune and surrounding areas.
• Monitor competitor activities and market trends.
• Share feedback, insights, and opportunities with the management team.
• Maintain accurate records of meetings, leads, and business progress.

Reporting & Documentation

• Maintain visit plans and daily call reports.
• Track conversions, activations, and business generated from schools.
• Submit periodic performance reports as required.

Candidate Profile :

Qualifications: Graduate/Post Graduate in Business, Marketing, Education, or related fields