The Sales Support Executive is a critical, execution-focused role responsible for the daily management of sales processes, systems, and frontline customer support. This individual acts as the primary support hub for the national sales team, ensuring they have the administrative and operational backing needed to focus on selling.
Process, Technology & Support Management
- Ownership: Co‑own the daily administration of sales processes, including managing the sales order pipeline, processing sample/demo unit requests, and verifying sales team expense claims.
- Technology (CRM): Serve as the CRM Administrator, maintaining data integrity, updating customer/distributor master files, merging duplicate records, and building & running standard reports for the sales team. Provide first‑line support for sales team “how‑to” questions on the CRM.
- Customer & Sales Support: Manage the frontline sales helpdesk, responding to inbound customer and distributor queries regarding order status, pricing, and invoice discrepancies, and providing rapid support to the sales team on administrative tasks.
Target "Customers" (Stakeholders)
- Internal (Primary): Frontline Sales Team (ZSH/ASM/Reps). Primary goal is to make the sales team more efficient and productive by handling administrative and system‑related burdens.
- Internal (Secondary): Sales Leadership (HSO, NDM) and Finance/SCM. Provide clean data and processed orders relied upon by these departments.
- External Customers: T1 Distributors, T2 Dealers, and Key Labs. Provide professional and efficient customer service for all non‑technical/non‑sales inquiries.
Key Result Areas (KRAs)
- Sales Team Administrative Support
- CRM & Sales Data Integrity
- Efficient Order Process Management
- Customer & Distributor Service Excellence
Key Performance Indicators (KPIs)
- Internal ticket/query resolution time.
- External query resolution time & customer satisfaction (CSAT) score.
- % accuracy of master data in CRM.
- Average order entry/processing time; % of orders processed error‑free.
- CRM adoption: assist HSO in tracking % of sales team logging activities.
Experience & Exposure Needed
- Experience: 2‑5+ years in sales support, sales coordination, customer service, or sales operations.
- Exposure: Expert‑level user of a CRM platform (e.g., Salesforce, Zoho, Microsoft Dynamics) and highly proficient in Microsoft Excel (VLOOKUP, Pivot Tables). Exceptional organizational skills, high attention to detail, and a customer‑first communication style are required. Experience in IVD, pharmaceutical, or logistics sectors is a significant advantage.
Field Work & Planning
- Travel: Very low; primarily office‑based at the Vadodara Head Office. May be required (<5%) for national sales meetings or specific system training.
- Planning: Focus on tactical execution and daily/weekly planning. Organize and prioritize a high volume of tasks to meet internal SLAs.
Reporting & Strategy
- Reporting: Reports to the Head of Sales Operations.
- Strategy: Does not own strategy but is a key implementer of the sales operations strategy, enforcing data standards and providing frontline feedback for improvement.
Seniority Level
Employment Type
Job Function & Industries
- Sales and Business Development
- Hospitals and Health Care, Hospitality, and Medical Equipment Manufacturing
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