Sales Specialist

Routed Media; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

Routed Media in Kolkata seeks a proactive field sales professional with 2–3 years of local experience to map markets, generate leads, and secure new business in telecom, retail, and media sectors.

You will collaborate with the campaign team to pitch influencer solutions, negotiate terms, and onboard clients while building lasting relationships with decision-makers in local businesses.

Qualifications

• 2–3 years of field sales/business development experience.
• Experience in local business acquisition / B2B sales preferred.
• Fluent in Bengali, with Hindi and English preferred.

Responsibilities

• Identify and map high-potential Kolkata businesses.
• Build and manage a prospect pipeline; conduct feet-on-street prospecting and meetings.
• Pitch influencer marketing and digital solutions including: influencer marketing, regional creator campaigns, social media content, branded content, AI-led creative solutions.
• Close new business; negotiate terms; onboard clients and ensure smooth handover to the campaign team; build long-term relationships for repeat business.

Skills

Field sales

Lead generation

Cold calling

Negotiation

Closing

Client meetings

Bengali

Hindi

English

Kolkata market knowledge

Job description

Routed Media is the exclusive digital talent arm of Zee, focused on end-to-end influencer solutions encompassing talent management, influencer marketing, creative solutions, and creator-led content IP development. This pioneering initiative is redefining how creators gain visibility, voice, and value on national and global platforms through impactful storytelling and strategic brand collaborations.

More than just an influencer network, Routed Media is building the future of digital entertainment by managing and empowering creators across genres, audiences, and platforms, while shaping the next wave of creator-led entrepreneurship and cultural influence.

Key Responsibilities:

1. Market Mapping & Lead Generation

• Identify and map high-potential local businesses across Kolkata.
• Build and continuously manage a prospect pipeline.
• Conduct feet-on-street prospecting, cold calling, and face-to-face meetings.
• Identify business owners, promoters, and marketing decision-makers.

2. Consultative Sales

• Understand the client & business, target audience, and marketing objectives.
• Assess their presence across Instagram, Facebook, and YouTube.
• Identify opportunities for influencer marketing and digital content.
• Pitch relevant solutions including:

• Influencer Marketing
• Regional Creator Campaigns
• Social Media Content
• Branded Content
• AI-led Creative Solutions

3. Conversion & Revenue

• Prepare/coordinate proposals with the internal team.
• Negotiate and close new business.
• Drive client onboarding and ensure smooth handover to the campaign team.
• Build long-term relationships for repeat business and upselling.

4. Campaign Coordination

• Work closely with the dedicated Campaign Manager for creator recommendations, shortlisting, campaign planning, and execution.
• Remain the primary commercial relationship owner for acquired clients.

Experience Needed:

2-3 years of field sales/business development experience, preferably from:

Telecom | Retail | Print/Display/Classifieds | Radio/Media | SaaS | Advertising | Consumer

Services | Merchant Acquisition

Candidates with experience in local business acquisition / B2B sales/merchant onboarding will

be preferred.

Must-Have Skills:

• Strong feet-on-street sales & new client acquisition experience.
• Proven ability to generate leads through cold calling and field visits.
• Strong communication, negotiation, and closing skills.
• Comfortable meeting business owners and senior decision-makers.
• Fluent in Bengali, Hindi & English preferred.
• Good understanding of Kolkata business ecosystem and cultural nuances.
• Smart, confident, well-spoken, and presentable.
• Target-oriented with a strong hunger to achieve/exceed targets.
• Quick learner with an interest in social media, influencers, and digital marketing.