Sales Operations & Coordination Executive

Edusoft Healthcare Pvt.Ltd.; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Edusoft Healthcare Pvt.Ltd. is seeking a results-driven B2B sales professional to drive revenue for its X-Ray and Radiology portfolio across multiple cities in India. The role entails engaging hospitals, diagnostic centres, and medical colleges, while building robust dealer and distributor networks.

The candidate will manage the full sales cycle, conduct product demonstrations, and negotiate contracts. Prior experience in radiology products and strong relationship skills are essential for

Qualifications

• 2-5 years of proven B2B sales experience is mandatory.
• Experience in Radiology, Medical Devices, Diagnostic Imaging, X-Ray, Healthcare Equipment, or Capital Equipment preferred.
• Strong understanding of X-Ray Systems, DR, Mobile X-Ray, Fixed X-Ray, Retrofit DR, C-Arms, or related radiology products.

Responsibilities

• Drive B2B sales of Edusoft Healthcare’s complete X-Ray and Radiology product portfolio.
• Generate new business opportunities across hospitals, diagnostic centres, imaging centres, medical colleges, and healthcare institutions.
• Build and manage relationships with radiologists, doctors, biomedical engineers, purchase teams, hospital management, and key decision-makers.
• Develop and expand dealer, distributor, and channel partner networks within the assigned territory.
• Conduct product presentations, demonstrations, customer meetings, and commercial negotiations.
• Manage the complete sales cycle from lead generation and follow-up to negotiation, order closure, and payment coordination.
• Achieve monthly, quarterly, and annual sales targets.
• Identify new markets and business opportunities and strengthen the company’s regional presence.
• Monitor competitor activities, pricing, market trends, and customer requirements.
• Maintain CRM records, sales pipelines, forecasts, and territory performance reports.
• Coordinate with Service, Applications, and Operations teams for smooth installation and customer support.

Skills

B2B sales

radiology products

channel sales

relationship management

Job description

Location:Delhi | Mumbai | Bangalore | Bhopal | Kolkata | Jaipur

Department: Radiology Sales

Experience: 2–5 Years

Key Responsibilities

• Drive B2B sales of Edusoft Healthcare’s complete X-Ray and Radiology product portfolio
• Generate new business opportunities across hospitals, diagnostic centres, imaging centres, medical colleges, and healthcare institutions
• Build and manage relationships with radiologists, doctors, biomedical engineers, purchase teams, hospital management, and key decision-makers
• Develop and expand dealer, distributor, and channel partner networks within the assigned territory
• Conduct product presentations, demonstrations, customer meetings, and commercial negotiations
• Manage the complete sales cycle from lead generation and follow-up to negotiation, order closure, and payment coordination
• Achieve monthly, quarterly, and annual sales targets
• Identify new markets and business opportunities and strengthen the company’s regional presence
• Monitor competitor activities, pricing, market trends, and customer requirements
• Maintain CRM records, sales pipelines, forecasts, and territory performance reports
• Coordinate with Service, Applications, and Operations teams for smooth installation and customer support

Requirements

• 2–5 years of proven B2B sales experience is mandatory
• Experience in Radiology, Medical Devices, Diagnostic Imaging, X-Ray, Healthcare Equipment, or Capital Equipment will be highly preferred
• Strong understanding of X-Ray Systems, DR, Mobile X-Ray, Fixed X-Ray, Retrofit DR, C-Arms, or related radiology products
• Proven experience in institutional sales, dealer management, channel sales, or B2B business development
• Existing network with hospitals, diagnostic centres, radiologists, biomedical teams, dealers, or distributors will be an advantage
• Excellent communication, presentation, negotiation, and relationship management skills
• Strong target orientation and ownership mindset
• Willingness to travel extensively within the assigned territory

Preferred Profile

• Candidates currently working with Radiology, Medical Imaging, Medical Device, Diagnostic, or Healthcare Equipment companies
• Experience selling high-value medical equipment or capital products preferred
• Candidates with an established healthcare network in their respective location will be preferred
• Immediate joiners will be an added advantage