Sales Officer - West Bengal

Nestlé; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Job summary

Nestlé is seeking a Sales Officer to manage the assigned territory and drive channel sales. You will ensure product availability, plan and achieve monthly and yearly targets, and strengthen trade relations with distributors.

The role requires 2–10 years in field sales within FMCG sectors, with strong communication and negotiation skills. You will coordinate with cross-functional teams to implement activations and merchandising programs, ensuring efficient market coverage.

Qualifications

• 2-10 yrs experience in Field Sales – Channel sales within FMCG/FMCD/Telecom.
• Experience in distributor handling and trade promotion would be an asset.
• Strong communication and negotiation abilities.

Responsibilities

• Custodian of Nestle business in the assigned territory.
• Ensure product availability at all relevant channels and with distributors.
• Plan & achieve monthly/ yearly targets and manage secondary sales setup.
• Develop trade relations and coordinate with other functions to meet sales objectives.
• Implement trade activations, merchandising, and feedback collection per guidelines.

Skills

Communication Skills

Analytical Approach

Flexible and Resourceful

Innovativeness

Poise & Confidence

Education

Any Graduate

Job description

Designation: Sales Officer

Function: Sales

Work Exp: 2-10 yrs experience in Field Sales – Channel sales within FMCG/FMCD/Telecom

Qualification: Any Graduate

Reports to: Area Sales Manager

Job Description:

Custodian of Nestle business in the assigned territory

Ensure product availability at all relevant channels

Solely responsible for planning & achieving monthly/ yearly target

Maintain and enhance trade relations

In charge of distribution set up and secondary sales force set up

Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities.

Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.

Facilitate timely and quality feedback for all activities as per guidelines

Overall accountable for all operational programs in the assigned area.

Market Working

• Set monthly, quarterly and yearly target for each Distributor for your region
• Achievement & monitor progress of Redistribution value and volume targets
• Ensure product availability at all relevant channels through the distributor’s sales force

per Company guideline

• Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling

• Ensure compliance of Distributors with their respective roles & responsibilities
• Manage and develop individual distributor in an active and profitable manner
• Ensure the proper and correct execution of sales, discount and trading terms

determined by the company

• Monitor and minimize the level of Bad goods returns
• Ensure distributor’s efficient and effective support for the market coverage
• Monitor Distributor’s overhead expenses & profitability (ROI)
• Track on delivery from Distributor to consumers.
• Develop strong business relationship with distributors, trade and key account in their

territories

Control, Training and Communication

• Conduct performance evaluation of Secondary Sales Force.
• Accurate and timely reports on Market intelligence: competitor’s activity, price changes

and promotional support.

• Ensure Secondary Sales Force is properly trained.
• Coordinate correspondence and communication between the team and Distributor

management.

• Comply with all company policy, instruction and directives.
• Optimize expenditure of secondary sales force.

Key Skills:

• Communication Skills
• Analytical Approach
• Flexible and Resourceful
• Innovativeness
• Poise & Confidence