Sales Officer - Rohtak

Dharampal Satyapal Group (DS Group); Rohtak; On-site; INR 400,000 - 600,000; Full time

Job summary

Dharampal Satyapal Group (DS Group) is seeking a field sales professional in Rohtak, Haryana to drive secondary sales, expand distribution, ensure product visibility, and execute trade schemes across a defined territory.

You will manage distributors and retailers, monitor KPIs, coordinate NPD launches, and provide market feedback to senior sales leaders, ensuring timely reporting and stock rotation to maximize market coverage.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.
• Planning and appropriate placement of NPDs in line with company launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide structured market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.
• Track competitor activity, pricing, schemes, and visibility initiatives.
• Provide structured market feedback and insights to the reporting manager.
• Ensure timely and accurate reporting through company salesforce automation apps.

Job description

Job Responsibilities

Business Growth & Market Execution

Own and deliver secondary sales targets for the assigned territory.

Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

Ensure product availability, visibility and range selling at retail outlets.

Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

Planning and appropriate placement of NPDs in line with company launch guidelines.

Educate and create awareness about NPD Launches in the market.

Ensure timely availability, effective distribution, visibility, and off-take of new launches.

Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Handling distributor/retailer/wholesaler’s queries and complains.

Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.

Review secondary offtake, inventory levels, and market productivity on a regular basis.

Manage damages and expiries through proactive stock rotation and timely corrective actions.

Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Market Intelligence & Reporting

Track competitor activity, pricing, schemes, and visibility initiatives.

Provide structured market feedback and insights to the reporting manager.

Ensure timely and accurate reporting through company salesforce automation apps.