Sales Officer

Priniti Foods Pvt. Ltd.; Karoli; On-site; INR 600,000 - 900,000; Full time

Job summary

Priniti Foods Pvt. Ltd. in Rajasthan seeks a results-oriented Sales Manager to drive revenue across the urban territory. You will lead ready stock units, manage distributors, and oversee a sales team to achieve monthly targets.

Responsibilities include channel development, distributor relationships, in-store promotions, market visits, and ensuring primary and secondary sales alignment with targets.

Responsibilities

• Achieving revenue targets for the territory
• Ensuring periodic primary business from the channel partners and timely offload of monthly targets
• Daily monitoring of sales and retail productivity with weekly reviews
• On-the-job training of Sales Team
• Verifying Beats updates through Field Assist
• Daily market visits for at least one route per day
• Monitoring secondary sales and stock to align with primary
• Drive sales automation adoption
• Track productivity indicators and lines sold
• Plan route-wise business with retail, wholesale and rural splits
• Develop relationships with distributors and supervise payments and debtors status
• Implement promotional schemes with RDS and ensure stock visibility in stores
• Market hygiene maintenance including distributor hygiene
• Conduct distributor visits and maintain distribution network

Job description

Purpose of the Role

The individual in the role is responsible for achieving sales targets for the assigned territory across the following:

1. 1) Lead & manage ready stock units for retail & wholesale distribution across urban territories through appointed RDS.
2. 2) Lead & manage super-stockiest, sub DB and Sales Team.

Key Responsibilities S&D Operations

• Achieving revenue targets for the territory
• Ensuring periodic primary business from the channel partners -Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the Sales Team.
• Daily monitoring of sales and retail productivity and weekly sales review
• Continuous on the job training of Sales Team.
• Verifying the updating/ operation of Beats through Field Assist.
• Daily market visits of at least one route per day.
• Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary.
• Rollout of sales automation process ensuring adherence to automation adoption
• Driving leading indicators like productivity percentage, lines sold, throughput etc.
• PJP (Permanent Journey Plan) Sales Team.
• Channel wise business plan (split between retail, wholesale and rural)

Sales & Business

• Responsible for ensuring success of sales development
• Development projects undertaken by the company- adding new units, new sub-stockiest, wholesalers
• Increase distribution of all brands (Numeric Distribution- adding no. of new outlets or coverage & Weighted Distribution- share of a category in a particular market)
• Execution of launch of new products
• Ensure to increase lines sold, effective coverage, productivity, VPO (value per outlet)
• Ensure to increase billing efficiency of distributors product- wise
• Appointment of new / replacement distributor

In-Store Communication

• Execution of marketing and promotional activities.
• Track and monitor competitor's products & activities
• Merchandising - ensure visibility of stock in stores
• Market hygiene maintenance, including distributor hygiene
• Plan and implement promotional schemes in coordination with Rds.

Distributor & Route

• Conduct routine visits to distributors

Management

• Maintain & develop relationships with existing distributors
• Supervise collection, pending payments & debtors status to ensure nil outstanding
• Ensure active participation and involvement of the channel partners to push sales.
• Develop and maintain efficient & optimum distribution network to ensure comprehensive availability of product and service across the territory.
• Evaluate & monitor distributor performance at regular intervals to address performance gaps effectively.