Sales Officer - SAMT

Intergrow Brands; Thiruvananthapuram; On-site; INR 350,000 - 650,000; Full time

Job summary

Intergrow Brands in Kerala seeks a Sales Officer Modern Trade to drive sales across supermarkets, hypermarkets, and organized retail outlets. The role focuses on achieving targets, ensuring product availability, and maintaining outlet relationships to grow market share.

You will execute promotions, monitor stock and visibility, and coordinate with distributors to ensure timely orders and deliveries, while reporting on sales and market insights.

Responsibilities

• Manage sales and distribution across supermarkets, hypermarkets, retail chains, and modern trade outlets.
• Achieve assigned monthly and annual sales targets for the territory.
• Develop and maintain strong relationships with store managers, department heads, purchase teams, and outlet personnel.
• Ensure product availability, stock levels, and proper product placement at all assigned outlets.
• Conduct regular market and outlet visits to monitor sales, stock, pricing, and competitor activities.
• Ensure planogram compliance, shelf visibility, product displays, and merchandising standards.
• Execute company-approved promotions, schemes, discounts, and in-store activities effectively.
• Monitor primary and secondary sales and identify opportunities to improve business.
• Coordinate with distributors, company sales teams, and store teams to ensure timely order processing and delivery.
• Track stock ageing, expiry, returns, damages, and slow-moving products and take corrective action.
• Monitor competitor pricing, promotions, new product launches, and visibility.
• Ensure proper placement and visibility of new product launches across assigned outlets.
• Prepare and submit daily/weekly/monthly sales and market reports as required.
• Follow up on outstanding payments and support the team in maintaining healthy receivables.
• Identify new modern trade outlets and business opportunities within the assigned territory.
• Ensure adherence to company sales policies, processes, and reporting requirements.

Skills

Sales management

Customer relationships

Promotions & merchandising

Market visit planning

MS Excel

Tools

MS Excel

Job description

We are looking for a motivated and result-oriented Sales Officer Modern Trade to manage and grow sales across supermarkets, hypermarkets, organized retail stores, and other modern trade outlets. The candidate will be responsible for achieving sales targets, ensuring product availability and visibility, managing outlet relationships, executing promotions, and driving business growth within the assigned territory.

Key Responsibilities

• Manage sales and distribution across supermarkets, hypermarkets, retail chains, and modern trade outlets.
• Achieve assigned monthly and annual sales targets for the territory.
• Develop and maintain strong relationships with store managers, department heads, purchase teams, and outlet personnel.
• Ensure product availability, stock levels, and proper product placement at all assigned outlets.
• Conduct regular market and outlet visits to monitor sales, stock, pricing, and competitor activities.
• Ensure planogram compliance, shelf visibility, product displays, and merchandising standards.
• Execute company-approved promotions, schemes, discounts, and in-store activities effectively.
• Monitor primary and secondary sales and identify opportunities to improve business.
• Coordinate with distributors, company sales teams, and store teams to ensure timely order processing and delivery.
• Track stock ageing, expiry, returns, damages, and slow-moving products and take corrective action.
• Monitor competitor pricing, promotions, new product launches, and visibility and report market insights.
• Ensure proper placement and visibility of new product launches across assigned outlets.
• Prepare and submit daily/weekly/monthly sales and market reports as required.
• Follow up on outstanding payments and support the team in maintaining healthy receivables.
• Identify new modern trade outlets and business opportunities within the assigned territory.
• Ensure adherence to company sales policies, processes, and reporting requirements.