Sales Officer

Hindustan Field Services; Thane, Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Hindustan Field Services is looking for a Sales Officer to drive footwear product sales and distribution across the assigned territory in India. The role focuses on expanding market reach, building channel partner relationships, and ensuring product visibility and promotions.

The candidate will manage distributors and retailers, coordinate sales activities, and report on market feedback and performance to optimize growth.

Qualifications

• Graduate in any discipline; business or sales-related qualification preferred.
• Strong communication and negotiation abilities required.
• Experience in field sales or distributor handling is advantageous.

Responsibilities

• Achieve sales targets in the designated territory.
• Develop new business opportunities and expand market reach.
• Drive primary and secondary sales through distributors and retailers.
• Implement sales schemes, promotions and business initiatives.
• Appoint and develop distributors and dealers in the territory.
• Build relationships with footwear retailers, wholesalers, and distributors.
• Ensure market coverage, order generation and timely servicing.
• Monitor distributor performance, stock availability and assortment.
• Identify new retail outlets and untapped markets.
• Promote products and communicate schemes to channel partners.
• Monitor competitor activities, pricing and market trends.
• Track sales performance and outlet productivity.

Skills

Strong communication

Negotiation

Relationship building

Market development

Education

Graduate in any discipline

Tools

MS Excel

Job description

Job Description Sales Officer

Industry: Footwear / FMCG / Retail
Department: Sales
Designation: Sales Officer
Reporting To: Area Sales Manager / Sales Manager
Job Location: As per business requirement

Job Purpose

To drive sales growth, expand market reach, develop retailer and distributor relationships, and ensure effective distribution and visibility of footwear products across the assigned territory.

Key Responsibilities

Sales & Business Development

• Achieve assigned sales targets and revenue objectives for the designated territory.
• Develop new business opportunities and expand market presence.
• Drive primary and secondary sales through distributors and retail outlets.
• Ensure effective implementation of sales schemes, promotions, and business initiatives.

Distributor & Retailer Management

• Appoint and develop distributors and dealers in the assigned territory.
• Build strong relationships with footwear retailers, wholesalers, and distributors.
• Ensure regular market coverage, order generation, and timely servicing of retail outlets.
• Monitor distributor performance, stock availability, and product assortment.

Market Expansion & Product Visibility

• Identify new retail outlets and untapped markets to increase distribution.
• Ensure product availability, display, and visibility at retail counters.
• Promote Aqualite footwear products and communicate product features and schemes to channel partners.
• Monitor competitor activities, pricing, product launches, and market trends.

Sales Planning & Reporting

• Prepare daily and monthly sales plans to achieve business objectives.
• Conduct regular market visits and execute the planned beat or route.
• Submit daily sales reports, market feedback, and competitor updates.
• Track sales performance, outlet productivity, and target achievement.

Collections & Operational Discipline

• Follow up on outstanding payments and ensure timely collections as per company policy.
• Coordinate with distributors and internal teams for order fulfilment and stock availability.
• Ensure compliance with company policies, sales processes, and reporting timelines.

Educational Qualification

• Graduate in any discipline; candidates with a business or sales-related qualification will be preferred.

Experience

• 1–3 years of experience in field sales, preferably in footwear, FMCG, consumer durables, or general trade.
• Experience in distributor handling, retailer management, and territory sales will be an advantage.
• Freshers with strong communication and sales aptitude may be considered, depending on business requirements.

Required Skills

• Strong communication and negotiation skills.
• Good relationship-building and market development abilities.
• Target-oriented approach and willingness to work in the field.
• Basic knowledge of MS Excel, sales reporting, and mobile-based sales applications.

Strong planning, problem-solving, and execution skills