Sales & Marketing Executive

Hindustan Coca Cola Beverages (HCCB); Kolhapur District; On-site; INR 420,000 - 580,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Kolhapur seeks an Executive Channel to drive channel execution across E&D, Grocery and Convenience segments. You will coordinate with sales teams, vendors, and distributors to implement activation plans and ensure RED standard outlets meet targets.

The role involves planning activations, monitoring local initiatives, and reporting performance. Graduation/MBA and 2–4 years in channel sales are required, with travel across depots and distributors likely.

Qualifications

• Graduation or MBA is required.
• 2–4 years of relevant channel/sales experience.
• Experience in Retail, Modern Trade, or distributor management is preferred.

Responsibilities

• Execute unit-specific channel initiatives in E&D, Grocery, and Convenience channels as per plan.
• Ensure outlet activation as per RED standards.
• Support development and implementation of unit activation plans using national/regional channel standards.
• Plan standard activation elements and marketing collateral per guidelines.
• Manage execution and portfolio as per the approved plan.
• Coordinate local initiatives with depots and distributors and track systems.
• Identify gaps and growth opportunities in channels per PITA model.
• Track competition activities and ensure market activation using RSA data.

Skills

Customer Management

Financial Knowledge/Applications

Market Execution

Planning and Analytics

Sales Management

Education

Graduation/M.B.A.

Job description

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Executive Channel

Function: Commercial

Work Location: Kolhapur

Job Responsibilities:

Channel Programs

• 1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
• 2. Ensure outlet activation execution as per RED standards
• 3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
• 4. Planning of standard approved activation elements & other marketing collaterals
• 5. Execution and portfolio management as per the plan shared

Across depots & distributors

• 1. Execution of local initiatives
• 2. Tracking of systems and evaluation process
• 3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

• 1. Activation as per RED / DEEP RED to do list.
• 2. Identify gaps & growth opportunities in various channels as per PITA model
• 3. Tracking of competition activities
• 4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Geographical Scope: Kolhapur

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%