Executive - Channel

Hindustan Coca Cola Beverages (HCCB); Warangal; On-site; INR 350,000 - 650,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) in Warangal seeks an Executive Channel to drive channel initiatives across E&D, Grocery, and Convenience. You will execute activation plans, ensure RED standards, and coordinate with sales, vendors, and distributors to grow market presence.

The role requires Graduation or MBA and 2–4 years of relevant experience, with strong skills in planning, analytics, and channel management. Based in Warangal with extensive travel as needed.

Qualifications

• Graduation or MBA required.
• 2–4 years of relevant channel/sales experience.

Responsibilities

• Execute unit-specific channel initiatives in E&D, Grocery, and Convenience.
• Ensure outlet activation per RED standards.
• Support development and implementation of unit activation plans using national/regional standards.
• Plan activation elements and marketing collaterals as approved.
• Manage activation and portfolio execution as per plan.
• Execute local initiatives and track systems/evaluation processes.
• Identify gaps and growth opportunities in channels as per PITA model.
• Track competition activities and RSA data to ensure market activation.

Skills

Customer Management

Financial Knowledge

Market Execution

Planning and Analytics

Sales Management

Education

Graduation/MBA

Job description

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non- traditional channels or point of sale and vendor management.

Title: Executive Channel

Function: Commercial

Work Location: Warangal

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Geographical Scope: Warangal

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%