Channel Sales Manager- Modern Trade at Pune

VIP; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

VIP in Pune is seeking a Channel Manager (Modern Trade) to oversee a branch across Rest of Maharashtra. The role involves forecasting sales, managing promotions, and driving market share in a mature market.

The candidate should have 10–15 years of experience in channel sales, with strong leadership and merchandising skills. Reporting to the branch head, the position emphasizes developmental leadership and strategic expansion.

Qualifications

• Graduate or Post Graduate with full-time degree.
• 10–15 years of experience in channel management.
• Experience with Modern Trade and promotions desirable.

Responsibilities

• Forecast monthly sales and set targets; supervise promoters.
• Monitor primary/secondary sales and stock in key chains.
• Ensure adherence to commercial norms and take corrective actions.
• Track market share and drive share enhancement initiatives.
• Identify network expansion opportunities and new product introductions.
• Plan visibility and merchandising in focus outlets; direct sales force.
• Select, train and review Promoters/Merchandisers; frontline coaching.
• Develop the team; address weaknesses via on‑the‑job and training.

Skills

Channel management

Sales forecasting

Team leadership

Merchandising

Market expansion

Education

Graduate or Post Graduate

Job description

Role:- Channel Manager (Modern Trade)

Location:- Pune (person will be handling entire branch for Rest of Maharashtra)

Roles & Responsibilities:

• Forecasting monthly sales and Sales target achievement on monthly basis and supervision of Promoters.
• Monitoring primary & secondary sales and stocks of key Chains
• Monitoring adherence to commercial norms and taking corrective action where required
• Monitoring of company market share for categories handled and taking action on focus areas for share enhancement.
• Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans.
• Identification of focus products and outlets and other locations for visibility focus for merchandising and taking action through the sales force.
• Selection, training and performance reviews of the Promoters/Merchandiser
• Understanding strengths and weaknesses of his frontline sales personal working with chains and rectifying the weaknesses through on-the-job training as well as classroom training in a few select areas.
• Normally the Executive would handle a territory which requires tact in handling due to the maturity of the market, or complexity being high due to simultaneous influence of all segments (equally strong) in the market. The nature of complexity would compel the Executive to be ever active to changes in the market in network, new product introduction or competitor moves.
• His job is primarily developmental and so he should focus on creating opportunities which have been hitherto missed.
• He will be responsible for the performance of the branch assigned
• Team handling experience is must

Experience:

• 10 - 15 years

Qualification:

Graduate or Post Graduate (Atleast one of the qualification has to be full time)