Trade Marketing Executive - BTL

Hindustan Coca Cola Beverages (HCCB); Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Hindustan Coca Cola Beverages (HCCB) is seeking an Executive Channel to drive channel activities for designated areas through vendors, covering E&D, Grocery, Convenience, and other modern trade channels. The role focuses on activation, portfolio management, and vendor coordination in a Bangalore-based setting.

The candidate will implement activation plans, analyze channel performance, and collaborate with sales teams, RTM, and finance to ensure alignment with national standards.

Qualifications

• Graduation or MBA required.
• 4–8 years of experience.

Responsibilities

• Execute unit-specific channel initiatives in E&D, Grocery and Convenience channels as per plan.
• Ensure outlet activation per RED standards.
• Support development and implementation of unit activation plans with national/regional channel standards.
• Plan standard activation elements and marketing collaterals.
• Execute and manage activation and portfolio as per the shared plan.
• Execute local initiatives with depots and distributors.
• Track systems and evaluation processes.
• Scale national/regional programs through local initiatives.
• Activation as per RED/DEEP RED to-do list.
• Identify gaps and growth opportunities per PITA model.
• Track competitor activities.
• Ensure market activation using RSA data.

Skills

Customer management

Financial knowledge

Market execution

Planning & analytics

Sales management

Education

Graduation / MBA

Job description

Job Description:

Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Executive Channel

Function: Commercial

Work Location: Bangalore

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared

Across depots & distributors

1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program

Analysis and Reporting

1. Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4. Ensure activation in market through analysis RSA data

Supervises: None

Direct Reports: None

Reports To: Area Channel Manager/Channel Manager

Key Customers:

Internal Customers: Sales Team at the Unit, Finance, RTM

External Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications: Graduation/M.B.A.

Experience: 4-8 Years

Functional Skills:

• Customer Management (a)-Competent
• Financial Knowledge / Application and Appreciation (a)- Working Knowledge
• Market Execution (a)-Competent
• Planning and Analytics (b)-Working Knowledge
• Sales Management (b)-Working Knowledge

Travel: Above 75%